Meta Ads MCP is a Model Context Protocol (MCP) server designed to interact with Meta Ads via AI. It enables analyzing, managing, and optimizing Facebook, Instagram, and other Meta campaigns through an AI interface. Use an LLM to retrieve performance data, visualize ad creatives, and receive strategic insights for your campaigns on Meta platforms. The solution supports Remote MCP deployment over streamable HTTP for reliable, scalable access—no technical setup required beyond connecting a Meta Ads account. For those who prefer self-hosting, a Local Installation option provides a standalone HTTP API (see STREAMABLE_HTTP_SETUP.md) with secure token management. The server exposes a comprehensive set of MCP tools for common advertising tasks: fetching ad accounts, inspecting campaigns and ad sets, creating and updating campaigns/ad sets/ads/creatives, uploading creatives, retrieving insights, and performing audience and targeting searches. Licensing is under the Business Source License 1.1, with a transition to Apache 2.0 on January 1, 2029. Target audiences include marketers and developers seeking AI-assisted Meta Ads tooling.