Overview
Asana is a cloud-based work and project management platform designed to help teams organize, track, and execute work at scale. Built around a Work Graph model, Asana connects tasks, projects, goals, timelines, and people to give organizations visibility into who is doing what and when. The product supports multiple views (list, board, timeline/Gantt, calendar), powerful automations and no-code workflow building, robust reporting and dashboards, and a growing suite of AI-powered features (AI Studio for workflow assistance and content generation). Asana scales from single users and small teams on a free Personal tier up through Starter, Advanced, and Enterprise/Enterprise+ plans with governance, compliance, and security controls for large organizations.
Key Features
Work Graph
Connects tasks, projects, goals, dependencies, and people for a unified work model.
Multiple Project Views
List, board (Kanban), calendar, and timeline/Gantt for different planning styles.
Automations & Workflow Builder
No-code rules and automations to reduce manual work and enforce processes.
AI Studio
Generative AI features to assist planning, summarize updates, and generate content or recommendations.
Portfolios & Goals
Track cross-project initiatives, measure progress against company objectives, and manage workload.
Security & Admin Controls
SSO, SCIM, admin roles, audit logs, Enterprise Key Management, SIEM/DLP integrations.
Who Can Use This Tool?
- Teams:Coordinate projects and tasks across small to large teams with shared visibility.
- Project Managers:Plan timelines, manage resources, and report on portfolio progress and goals.
- Product & Marketing:Manage campaigns, launches, and cross-functional initiatives with templates and workflows.
- IT & Security:Enforce governance, SSO, provisioning, and enterprise compliance controls at scale.
- Developers/Integrators:Automate workflows and integrate Asana with internal systems via the API.
Pricing Plans
Free plan for one or two people managing personal projects.
- ✓Manage tasks and personal to-dos
- ✓Unlimited projects
- ✓Unlimited storage (100MB max per file)
- ✓List, board, and calendar views
- ✓Basic search filters
- ✓iOS and Android mobile apps
- ✓Time tracking via integrations
- ✓100+ free integrations
Paid plan for growing teams to track projects and hit deadlines.
- ✓Everything in Personal
- ✓AI Studio (with additional credits for purchase)
- ✓Timeline and Gantt view
- ✓No-code workflow builder (rules/automations)
- ✓Project dashboards
- ✓Custom fields and forms
- ✓Unlimited automations and free guests
For companies managing portfolios, goals, and advanced project needs.
- ✓Everything in Starter
- ✓Asana Goals and portfolio management
- ✓Unlimited portfolios and portfolio workload view
- ✓Integrations with Salesforce, Tableau, Power BI
- ✓Forms branching and customization
- ✓Approvals and proofing
- ✓Native time tracking and scaled security
Contact sales plan for organizations requiring advanced admin and controls.
- ✓Everything in Advanced
- ✓SCIM and expedited user setup
- ✓Guest invite permissions and project admin controls
- ✓Team membership and admin controls
- ✓Advanced privacy, security, and admin features (audit logs, SSO, enhanced controls)
Top-tier enterprise with compliance, integrations, and key management.
- ✓Everything in Enterprise
- ✓SIEM and DLP integration support
- ✓eDiscovery and archiving integration support
- ✓Enterprise Key Management (eligibility-based)
- ✓HIPAA compliance availability
- ✓Trusted guest domains and advanced compliance controls
Pros & Cons
✓ Pros
- ✓Rich feature set covering task, project, portfolio, and goal management.
- ✓Strong automation and no-code workflow builder for repeatable processes.
- ✓Broad integrations ecosystem (Google Workspace, Microsoft 365, Slack, Salesforce, etc.).
- ✓Enterprise-ready security, governance, and compliance options (SSO, SCIM, EKM, SIEM/DLP integrations).
- ✓Growing AI capabilities (AI Studio) to speed planning and content generation.
- ✓High market adoption and positive user reviews across analyst and review sites.
✗ Cons
- ✗Pricing for larger organizations can be expensive and often requires sales contact.
- ✗Complexity and learning curve for advanced features and large-scale deployments.
- ✗Seat-banding and minimum increment policies reported by community (adds cost complexity).
- ✗Some advanced compliance features are eligibility-based or require Enterprise+/add-ons.
