Butlr is a privacy-first people-sensing platform that uses thermal (body-heat) sensors (camera-free, non-RGB) and on-device AI to provide anonymous, real-time and historical occupancy, presence, density, and movement insights. The primary hardware offering referenced on the site is the Heatic 2 / Heatic 2+ sensor family — wireless, magnetic-mount sensors with multi-year battery life and plug-and-play installation designed for large-scale deployments. The platform is described as API-first with plug-and-play integrations to many software vendors and claims backward-compatible API updates. Marketing claims on the site include deployment and scale metrics (e.g., “30,000+ deployed sensors”, “1 billion data points per day”, “22 countries”, and “100,000,000+ sq ft covered”). Public legal and privacy materials on the site emphasize that sensing hardware does not capture PII; the privacy policy covers site/form data, cookies, IP addresses, GDPR rights, and includes contact addresses for privacy/legal ([email protected]) and a general contact email ([email protected]). Terms & Conditions tie SaaS subscriptions to hardware purchases, state that Butlr retains ownership of Products, and include license language allowing Butlr to use Customer Data to provide and improve products (including sections implying broad/perpetual license language). T&Cs also cover limited warranties (short warranty windows), returns/RMA rules, termination/auto-renewal, liability caps (typically limited to prior 12 months' fees), and governing law (California, San Mateo County). A Break/Fix Statement of Work on the site outlines on-site diagnostics, minor repairs/replacements, scheduling, exclusions (network configuration, third-party repairs), and pricing by Order Form. No public unit pricing, subscription tiers, per-API pricing, SLA details, or published support response times are available on the public site. The platform/API page explicitly notes that standard platform pricing and plans have no set limit on monthly API calls and invites contacting Butlr for pricing — indicating custom/quote-based pricing. Professional services and break/fix pricing are stated to be “based on scope and Order Form.” Contact and office information published on the contact page: demo/sales request form at https://www.butlr.com/contact; emails [email protected] and [email protected]; office addresses in Burlingame (800 Airport Blvd, Burlingame, CA 94010), Cambridge MA (501 Mass Ave, 2nd Floor, Cambridge, MA 02139), and Tokyo, Japan (Toranomon Hills Business Tower, 16F, Toranomon 1-chōme, Minato City, Tokyo 105-6415). Company background materials note MIT Media Lab affiliations for founders (co-founders Honghao Deng and Jiani Zeng) and on-site news items reference Qualcomm Ventures involvement for Heatic 2 and a site-posted Series B funding announcement ($38M) and a capital/business alliance with Ricoh. Publicly surfaced gaps: no published sensor unit price, no per-sensor or per-site licensing fees or subscription tiers, no public SLAs or detailed support response times, no explicit API rate limits or sample pricing for API usage, and no public customer-specific case pricing or ROI calculator. The site suggests contacting sales for quotes, API details, and contractual terms. Suggested next steps (based on site findings): contact sales via the demo form to request written quotes for hardware, gateways/hives, platform subscription, installation, volume pricing and lead times, ongoing costs (cloud/data/support/replacements), deployment timelines and resource requirements, and sample SOW for on-site services. Ask for API docs (endpoints, auth, schema, sample payloads), typical API rate limits, export/retention policies, integration examples (HVAC/BMS, workplace apps), and request contractual items such as a Data Processing Agreement (DPA) for EU/UK deployments and clarification on license language related to Butlr’s use of Customer Data. Request warranty/returns/RMA processes, sample SOW and SLAs for break/fix and installation services, and customer references or case studies in relevant verticals.