Overview
MarketMuse is an AI-driven content planning and optimization platform that analyzes your content inventory and the SERP to recommend topics to create or update, generate research-backed content briefs, and optimize page-level content quality. It emphasizes a data-first content strategy with automated inventories, personalized difficulty scoring, topic modeling and SERP analysis, and AI-assisted brief generation with human-in-the-loop writing. Key concepts include Personalized Difficulty, Content Score, Topic Modeling & Clustering, Automated Inventory, and Exports & Integrations (Briefs export to Google Docs/MS Word; references to ChatGPT integration and LLM-agnostic AI generation). Useful links and capabilities include content planning, content briefs, page optimization, documents/strategy docs, and SERP X-Ray/visual elements. The platform supports exporting briefs and integrates with knowledge bases and docs for planning and reporting. Pricing is Freemium plus subscription tiers. Documentation and support are provided via a knowledge base, help center, privacy policy, and sales/demo contacts. MarketMuse was founded in 2013, headquartered in Boston, and was acquired by Siteimprove (announced Oct 2024, completed Nov 2024). Public reviews on G2 and TrustRadius suggest strong user sentiment (G2 4.6–4.8/5; TrustRadius around 9/10) with related references available.
Key Features
Content Planning
Automated site inventories, competitive SERP analysis, topic value scoring, and prescriptive plans to prioritize create/update work.
Content Briefs
Research-backed content briefs (multiple brief types) with structure, related topics, questions, and link suggestions; exports to Google Docs and MS Word.
Optimize
Page-level optimization and content quality checks (E-E-A-T, topical depth, competitor gap analysis with 1:1 comparisons to top-ranking pages).
Documents / Strategy docs
Cluster analyses, keyword intent analysis and content-quality documents for planning and reporting.
SERP X-Ray / Visual elements
SERP feature awareness and analysis to understand which SERP features appear for a topic (featured snippets, knowledge panels, local results).
Who Can Use This Tool?
- Individuals:Testing the product; 1 user, 10 queries/month on Free tier
- Individual publishers:1 site inventory, 1 user, 100 tracked topics, 5 briefs/month
- Teams:1 site inventory, 3 users, 1,000 tracked topics, 10 briefs/month
- Large teams / agencies:1 site inventory, 5 users, 10,000 tracked topics, 20 briefs/month; all brief types; unlimited queries
Pricing Plans
Best for individuals testing the product
- ✓1 user
- ✓10 queries/month
- ✓no site inventory
- ✓no tracked topics
- ✓limited features
For individual publishers who publish regularly
- ✓1 site inventory
- ✓1 user
- ✓100 tracked topics
- ✓5 Content Briefs/month
- ✓100 queries/month
- ✓1 Content Strategy Document/month
For teams
- ✓1 site inventory
- ✓3 users
- ✓1,000 tracked topics
- ✓10 Content Briefs/month
- ✓unlimited queries/month
- ✓3 Content Strategy Documents/month
For large teams/agencies
- ✓1 site inventory
- ✓5 users
- ✓10,000 tracked topics
- ✓20 Content Briefs/month
- ✓all brief types (9 types referenced)
- ✓unlimited queries/month
- ✓5 Content Strategy Documents/month
Pros & Cons
✓ Pros
- ✓AI-driven content planning and optimization
- ✓Topic modeling and clustering
- ✓Exports to Google Docs and MS Word
- ✓SERP X-Ray / visual elements
- ✓Proprietary data and AI models
✗ Cons
- ✗Pricing not published on the snapshot; live pricing needed
- ✗Some features require different plan levels
- ✗Acquisition by Siteimprove may affect roadmap
