Overview
Writitude is a brand-voice management platform that builds, enforces and shares machine-enforceable tone and style guidelines for teams. Core capabilities include Guide Builder (generate guides from sample texts) and Wizard (guided setup); Matcher & Analyzer to map texts to tone and flag/edit off-brand language in real time; 100+ tone/style parameters (emotionality, rhythm, formality, etc.); support for custom glossaries, excluded words, preferred terms and channel-specific guides; text generation in the chosen brand tone (available in Professional/Premium); sharing and enforcement across writers, freelancers, and AI tools; collaboration and editorial workflow features (briefs, assignments, approvals, commenting, smart storage) in the Enterprise plan; and integrations/add-ons such as Google Docs add-on, Chrome extension, and MS Word add-in. Pricing levels include Basic (free), Professional (€35/month), Premium (€89/month), Enterprise (custom pricing), and a 10-day Premium trial.
Key Features
Guide Builder and Wizard
Generates guides from sample texts and provides guided setup.
Matcher & Analyzer
Maps text to tone and flags/edit off-brand language in real time.
100+ tone/style parameters
Includes emotionality, rhythm, formality, assertiveness, inclusivity, capitalization, emoji usage, and more.
Custom glossaries and channel guides
Supports glossaries, excluded words, preferred terms, and channel-specific guides.
Brand-tone text generation
Generates text in the chosen brand tone (available in Professional/Premium).
Sharing and enforcement
Enforces tone across writers, freelancers and AI tools.
Who Can Use This Tool?
- Teams:Enforces brand tone and style across writers, freelancers, and AI tools.
Pricing Plans
Basic functionality with 1 custom tone guide, up to 2 glossaries, and unlimited use of tone matcher & analyzer.
- ✓Basic functionality
- ✓1 custom tone guide
- ✓up to 2 glossaries
- ✓unlimited use of tone matcher & analyzer
Everything in Basic plus up to 3 tone guides, up to 6 glossaries, and text generation in chosen tone.
- ✓Everything in Basic
- ✓up to 3 tone guides
- ✓up to 6 glossaries
- ✓text generation in chosen tone
Everything in Professional plus up to 20 guides, up to 20 glossaries, shareable guides, and option to choose LLM model.
- ✓Everything in Professional
- ✓up to 20 guides
- ✓up to 20 glossaries
- ✓shareable guides
- ✓choose LLM model option
Custom pricing for full editorial management (briefs, approvals, collaboration), corporate guidelines, and customisations; demo/contact required.
- ✓Full editorial management (briefs, approvals, collaboration)
- ✓Corporate guidelines and customisations
- ✓Writitude team can compile/define guidelines
10-day full-featured Premium trial with no credit card required.
- ✓10-day Premium trial
- ✓no credit card required
- ✓full-featured access to Premium features
Pros & Cons
✓ Pros
- ✓Comprehensive tone and style controls (100+ parameters)
- ✓Text generation in chosen brand tone (Professional/Premium)
- ✓Integrations/add-ons (Google Docs, Chrome extension, MS Word add-in)
- ✓Enterprise collaboration and editorial workflow features
✗ Cons
- ✗Public API documentation not found on site
- ✗Limited third-party reviews (no clear G2/Product Hunt listing)
- ✗Enterprise pricing requires direct outreach for a quote
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