Overview
Asana is a work management platform that helps teams plan, track, and deliver projects by combining task and project tracking, no-code automation, goal/portfolio management, and embedded AI (AI Teammates, AI Studio, Smart Assists). It emphasizes connecting day‑to‑day work to strategic goals, enabling no‑code AI workflows, and enterprise-grade security and governance. Asana supports collaboration across teams, integrates with hundreds of third‑party tools, and offers plans for individuals through large enterprises with add‑ons for compliance and data residency. (Source: Asana product, pricing, company pages.)
Key Features
AI Teammates
Prebuilt or customizable AI assistants that help generate content, surface insights, and act within workflows.
AI Studio (no-code)
Build no-code AI-powered workflows and automations to extract action items, route requests, and reduce manual work.
Smart Workflow Gallery
Library of prebuilt, best-practice workflows that can be customized and deployed quickly.
Smart Assists & Insights
Contextual suggestions, status summaries, risk detection, and automated status updates.
Automation & Workflow Builder
Rules, triggers, and automations to remove repetitive tasks and standardize processes.
Goals, Portfolios & Workload
Connect work to objectives, visualize portfolios, and manage team capacity.
Who Can Use This Tool?
- Teams:Coordinate work, automate requests, and track projects across groups of people.
- Project Managers:Plan timelines, manage portfolios, and monitor workloads to deliver projects on time.
- Enterprise IT:Enforce governance, manage provisioning (SCIM/SAML), and meet compliance requirements at scale.
- Product & Marketing Teams:Run campaigns and launches with centralized tasks, timelines, and cross‑functional workflows.
- Small Businesses:Standardize recurring work and automate manual processes with Starter features.
Pricing Plans
Free forever plan for individuals or very small teams (up to 2 users).
- ✓Up to 2 users
- ✓Unlimited tasks & projects
- ✓List, board, calendar views
- ✓Activity logs & basic search
- ✓Mobile apps
- ✓100MB per file storage limit
- ✓Integrations via apps
- ✓Basic reporting
Entry paid tier for growing teams — timelines, automations, and AI Studio access.
- ✓AI Studio and Asana AI features (credit-based)
- ✓Timeline (Gantt) view
- ✓Workflow builder & automations
- ✓Custom fields & templates
- ✓Universal reporting & dashboards
- ✓Unlimited tasks & projects and unlimited free guests
- ✓Admin console and role-based access
- ✓Integrations with common apps
Expanded capabilities for managers — goals, portfolios, workload, and advanced governance.
- ✓Goals & unlimited portfolios
- ✓Workload/resource management
- ✓Deeper integrations (Salesforce, Tableau, Power BI)
- ✓Forms branching and advanced forms
- ✓Native time tracking
- ✓Enhanced automation and approvals
- ✓Reporting & advanced search
- ✓Additional security/governance controls
Enterprise-grade controls, security, dedicated support, and compliance add‑ons.
- ✓Enterprise admin controls & org-wide governance
- ✓SAML, SCIM provisioning, private domains
- ✓Data residency and enterprise key management options
- ✓24/7 support options and onboarding
- ✓Audit log API, SIEM, DLP, eDiscovery add‑ons
- ✓Resource management and workflow bundles
- ✓Role‑based permissioning & advanced security
- ✓HIPAA eligibility & compliance opt‑ins
Extended enterprise capabilities and custom compliance solutions for large orgs.
- ✓All Enterprise features, plus expanded compliance and implementation services
- ✓Advanced data residency and EKM options
- ✓Dedicated account support and custom SLAs
- ✓Enhanced security integrations and audit/compliance tooling
- ✓Eligibility for special add‑ons (archiving, HIPAA, advanced audits)
- ✓Scalable governance for large deployments
- ✓Extended provisioning and deployment support
- ✓Custom contracts and pricing
Pros & Cons
✓ Pros
- ✓Embedded AI (AI Teammates, AI Studio, Smart Assists) and no-code AI workflows.
- ✓Rich set of project/views (Timeline, Boards, Portfolios, Workload) and automation.
- ✓Strong enterprise security, compliance options, and governance controls.
- ✓Wide integrations ecosystem and mobile/desktop access.
✗ Cons
- ✗Enterprise pricing is contact-only (lack of price transparency for large orgs).
- ✗Advanced AI/Studio features only available on paid tiers (not free).
- ✗Feature set and plans can be complex to evaluate for mid-sized teams.
Compare with Alternatives
| Feature | Asana | Airtable AI | Fibery AI |
|---|---|---|---|
| Pricing | $10.99/month | $20/month | N/A |
| Rating | 8.2/10 | 8.0/10 | 8.2/10 |
| Project Modeling Flexibility | Portfolios, goals, custom fields | Highly flexible relational modeling and custom interfaces | Adaptive workspaces, customizable entities and relationships |
| Automation Depth | Workflow builder with rule templates | Autonomous agents plus orchestrated workflow automations | AI-driven automations embedded in workflows |
| AI Assistants | Yes | Yes | Yes |
| No-code Builder | Yes | Yes | Partial |
| Integrations & APIs | Yes | Yes | Partial |
| Reporting & Insights | Built-in insights, portfolios, workload analytics | Custom interfaces and view-based dashboards | AI-generated summaries and semantic query reporting |
| Security & Governance | Yes} | Yes | Partial |
