Overview
Bookeeping.ai (Paula AI) is an AI-powered bookkeeping platform that automates the routine accounting tasks small businesses, freelancers, and bookkeeping teams normally perform manually. It connects to banking and sales sources (Plaid, Stripe, Shopify, Airbnb, CSV/MT940/CAMT, QuickBooks Online import), applies double-entry ledger automation, classifies and splits transactions, matches receipts, and produces real-time P&L, balance sheet and cash-flow reports. The product centers on the Paula AI assistant — a chat-driven accountant that can create invoices, reconcile accounts, prepare tax-related summaries, surface audit alerts, and run ad-hoc reports. Security and compliance are emphasized (SOC 2 aligned infrastructure, regional data residency options, RBAC, 2FA/passkeys), and the platform includes mobile apps and an API for integrations.
Key Features
Paula AI Assistant
A 24/7 chat-driven AI accountant that answers questions, generates reports, creates invoices, prepares ledger entries, suggests tax actions, and provides weekly health summaries.
Double-Entry Ledger Automation
Automated double-entry bookkeeping with AI-driven transaction categorization, splitting and automatic reconciliation to maintain accurate ledgers.
Multi-source Imports & Integrations
Connects via Plaid (12,000+ banks), Stripe, Shopify, Airbnb, QuickBooks Online import, CSV/MT940/CAMT files, and provides an API for custom integrations.
Automated Invoicing & Payments
Create invoices on-demand or recurring, auto-reminders, accept payments (e.g., Stripe integration), and manage invoice collections from the platform.
Tax & VAT Extraction and Support
AI extraction of VAT/sales tax from Stripe/Shopify/Airbnb and receipts, VAT calculation for many countries, tax guidance, and workflows for tax forms and filings.
Real-time Reports & Dashboards
Live P&L, Balance Sheet, Cashflow, trial balance and customizable dashboards with drill-downs by class, department or product.
Who Can Use This Tool?
- Small Businesses:Automate bookkeeping, cashflow reporting, and tax prep for small company finances.
- Freelancers:Manage invoices, receipts, and simplified tax reports with minimal bookkeeping overhead.
- Bookkeepers & Accounting Firms:Onboard clients, run catch-up bookkeeping and manage multiple client ledgers efficiently.
Pricing Plans
Entry plan with basic AI bookkeeping and 2 team members.
- ✓25 AI Accounting features
- ✓Unlimited Transactions
- ✓Unlimited Invoices
- ✓2 Bank Connections
- ✓Catchup: 2024 Bookkeeping
- ✓2 Team Members
- ✓ChatGPT Included
- ✓AI Support
Mid-tier plan with more connections, years of catchup, and human support.
- ✓25 AI Accounting features
- ✓Unlimited Transactions
- ✓Unlimited Invoices
- ✓4 Bank Connections
- ✓Catchup: Last 3 years Bookkeeping
- ✓5 Team Members
- ✓ChatGPT & Claude included
- ✓AI + Human Support
Priority plan with unlimited assistant access and extended catchup support.
- ✓25 AI Accounting features
- ✓Unlimited Transactions
- ✓Unlimited Invoices
- ✓6 Bank Connections
- ✓Catchup: Last 5 years Bookkeeping
- ✓10 Team Members
- ✓ChatGPT & Claude Unlimited
- ✓AI + Human Support (Priority)
Free account for bookkeepers with exclusive rates and client management features.
- ✓Free account for bookkeepers
- ✓Exclusive rates and features designed to streamline client bookkeeping
- ✓Contact sales for details
Pros & Cons
✓ Pros
- ✓Broad automation: double-entry ledger automation, transaction categorization, receipt matching.
- ✓Paula AI: chat-driven assistant for invoices, reconciliations, reports and tax workflows.
- ✓Strong integrations: Plaid (12,000+ banks), Stripe, Shopify, Airbnb, QuickBooks Online import, CSV/MT940/CAMT.
- ✓Security & compliance: SOC 2-aligned infra, RBAC, 2FA, passkeys, regional data residency options.
- ✓Competitive pricing: starter at $29/month and a free bookkeeper account.
- ✓Real-time financials: live P&L, balance sheet, cashflow and anomaly detection.
✗ Cons
- ✗Limited publicly visible third-party reviews or ratings (makes market reception harder to quantify).
- ✗Enterprise/custom pricing details and SLA specifics not fully listed on public pricing page.
- ✗Launch year / corporate history details are sparse on site (some corporate context exists but no launch date).
- ✗Some advanced accounting needs (complex multi-entity consolidation, industry-specific tax regimes) may require verification for full support.
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