Overview
Brevo (formerly Sendinblue) is an all-in-one customer engagement platform that unifies email, SMS, WhatsApp, CRM, automation, and transactional messaging under a single, RESTful API and web application. It focuses on enabling small teams and enterprises to build, automate, and measure multichannel campaigns with an approachable interface (drag-and-drop editor, templates, and no-code automation) and developer capabilities (APIs, webhooks, SDKs). Brevo emphasizes AI-driven features — Aura AI assistants, AI content generation, send-time optimization, and AI analytics — plus commerce and loyalty integrations to support lifecycle marketing from acquisition through retention.
Key Features
Email & SMS Marketing
Create, segment, and send campaigns using a drag-and-drop editor, templates, and transactional capabilities; supports scheduling and AI-optimized send times.
Marketing Automation & Workflows
No-code automation builder for personalized customer journeys, event-based triggers, A/B testing, and lifecycle campaigns across channels.
Unified REST API & Transactional Messaging
Full programmatic access for sending transactional emails/SMS/WhatsApp, SMTP relay, webhooks, SDKs (Python, Node, PHP, Ruby, etc.) and account management.
AI Tools & Analytics (Aura AI)
AI content generation, AI segmentation, AI data analyst insights, and automated send-time optimization to improve campaign performance.
CRM, CDP & Ecommerce Features
Contact & custom object management, contact scoring, ecommerce product/order synchronization, and a built-in loyalty/commerce suite for personalized recommendations.
Multichannel Capabilities
Support for WhatsApp, mobile & web push, popups, landing pages, and SMS, enabling cross-channel campaigns and outreach.
Who Can Use This Tool?
- Small Businesses:Manage email, SMS, and automation to grow subscriptions and customer engagement.
- Marketers:Build and run multichannel campaigns, A/B tests, and marketing automation workflows.
- E-commerce Teams:Sync products/orders, run personalized campaigns and recover carts with transactional messages.
- Developers:Integrate transactional messaging and automation via REST API, webhooks, and SDKs.
- Enterprises:Use multi-account management, SSO, dedicated IPs and custom integrations for scale and compliance.
Pricing Plans
Free forever plan for individuals and solopreneurs to get started.
- ✓Not applicable
- ✓Upload contacts
- ✓Send up to 300 emails/day after approval
- ✓Access to basic Brevo features
Best for single users starting with email and multi-channel marketing.
- ✓From 5,000 emails/month
- ✓Email & SMS
- ✓Drag & Drop email editor
- ✓Templates
- ✓AI content generator
- ✓Advanced segmentation
- ✓Forms
- ✓Basic reporting & analytics Danish? Hmm
Best for small businesses ready to automate and test campaigns.
- ✓Everything in Starter
- ✓marketing automation
- ✓A/B testing
- ✓advanced email reporting
- ✓click heatmaps, geography & device reports
- ✓AI send-time optimization
- ✓web & event tracking
- ✓landing pages (1 included)
Best for teams leveraging data and AI to drive growth across channels.
- ✓Everything in Standard
- ✓from 150,000 emails/month
- ✓additional channels (WhatsApp, popups, mobile & web push)
- ✓multi-user access (10 seats included)
- ✓contact scoring
- ✓advanced ecommerce features
- ✓AI segmentation and AI Data Analyst
- ✓phone support and deliverability specialist support
Custom plan for companies with 1M+ contacts needing tailored solutions and data control.
- ✓Everything in Professional
- ✓multi-account management
- ✓custom objects & custom data integrations
- ✓Brevo Mobile Wallet & custom loyalty engine
- ✓dedicated IP
- ✓SSO & SAML
- ✓tailored onboarding and CSM support
Pros & Cons
✓ Pros
- ✓Comprehensive, all-in-one platform for email, SMS, WhatsApp, automation, CRM and transactional messaging.
- ✓Generous free tier for getting started (no credit card required) and usage-based pricing that can be cost-effective for high-volume senders.
- ✓Developer-friendly API, SDKs, webhooks, and transactional messaging features.
- ✓Strong integrations with ecommerce and CMS platforms (Shopify, WooCommerce, WordPress, Salesforce, etc.).
- ✓Rapid product development and AI additions (content generation, send-time optimization, AI analytics).
✗ Cons
- ✗Advanced features and best deliverability controls often require higher-tier or enterprise plans.
- ✗Some users report onboarding complexity for complex automation and reporting needs.
- ✗Pricing can scale up for very large lists or multi-channel usage (may require custom enterprise negotiation).
- ✗Occasional criticisms in reviews around certain advanced reporting depth and variability in support responsiveness at scale.
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