Overview
Cascader is an AI-driven negative keyword management platform focused on reducing wasted Google Ads spend by automatically identifying, ranking, and applying negative keywords. It analyzes search terms and landing-page content to surface irrelevant or low-intent queries, ranks recommendations by projected budget impact, and offers varying levels of automation (manual review, 1-click apply, scheduled scans) across plans. The product emphasizes transparent recommendations (each suggestion includes rationale and estimated impact), an ROI guarantee (refund if it doesn’t pay for itself within 60 days), and founder-led product philosophy that balances marketer control with automation. Cascader also provides a free landing-page analysis preview tool and scalable plans for agencies and enterprises.
Key Features
AI Negative Keyword Analysis
Ranks negative keyword suggestions by projected budget impact and provides rationale for each suggestion.
1-Click Apply & Google Ads Integration
Read-only-by-default OAuth and 1-click apply option streamline applying changes while preserving security.
Scheduled Scans & Automation
Campaign- and account-level scheduled scans (Daily/Weekly/Biweekly/Monthly depending on tier).
Landing Page Negative Keyword Tool (Free Preview)
Landing page analysis to generate prioritized negative keyword ideas.
ROI Modeling & Money-Back Guarantee
Models expected savings/payback and offers a 60-day guarantee if it doesn’t pay for itself.
Team & Seat Management
Tiered seats and volume per plan suitable for agencies and multi-person teams.
Who Can Use This Tool?
- Performance Marketers:Automate negative keyword discovery and reduce wasted Google Ads spend for campaigns.
- PPC Agencies:Scale negative keyword management across multiple client accounts with scheduling and seat controls.
- In-house Growth Teams:Quickly identify irrelevant search traffic, improving CAC and ROAS without extra headcount.
Pricing Plans
Core AI negative keyword analysis with manual apply and limited monthly volume.
- ✓CORE AI: AI negative keyword analysis
- ✓Manual apply to Google Ads
- ✓1 Seat
- ✓200 Search Terms monthly
- ✓No credit card required
- ✓60-day money-back guarantee
Starter plan with AI negatives, 1-click apply, and increased search term volume.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓1 Seat
- ✓20,000 Search Terms
- ✓60-day money-back guarantee
Team tier with 1-click apply, scheduled campaign scans, and larger term volume.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Weekly, Biweekly, Monthly)
- ✓2 Seats
- ✓50,000 Search Terms
- ✓60-day money-back guarantee
Expanded automation with daily scheduled scans and account-level scheduling available.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Biweekly, Monthly)
- ✓3 Seats
- ✓100,000 Search Terms
- ✓60-day money-back guarantee
Team plan with more seats, higher term limits, and more frequent account scans.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Weekly, Biweekly, Monthly)
- ✓5 Seats
- ✓150,000 Search Terms
- ✓60-day money-back guarantee
Higher-volume plan with daily account scans, more seats, and larger term capacity.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓7 Seats
- ✓200,000 Search Terms
- ✓60-day money-back guarantee
Enterprise-tier capabilities: more seats, increased term limits, full scheduling features.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓10 Seats
- ✓300,000 Search Terms
- ✓60-day money-back guarantee
High-volume enterprise plan with significant seat and search term capacity.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓12 Seats
- ✓500,000 Search Terms
- ✓60-day money-back guarantee
Very high-volume enterprise plan for large advertisers with broad coverage.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓16 Seats
- ✓1,000,000 Search Terms
- ✓60-day money-back guarantee
Top-tier enterprise plan with maximum predefined seats and term capacity.
- ✓CORE AI
- ✓1-click apply to Google Ads
- ✓Campaign scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓Account scheduled scans (Daily, Weekly, Biweekly, Monthly)
- ✓20 Seats
- ✓2,000,000 Search Terms
- ✓60-day money-back guarantee
Custom pricing and dedicated support for very high-volume advertisers.
- ✓Bespoke pricing for high-volume advertisers
- ✓Priority onboarding and dedicated support
- ✓Custom seat and volume limits
- ✓Contact sales for a customized plan
Pros & Cons
✓ Pros
- ✓Automates negative keyword discovery and application, saving manual review time.
- ✓ROI-focused messaging and 60-day payback/money-back guarantee reduce buyer risk.
- ✓Scales across advertisers via spend-based tiers and scheduled account/campaign scans.
- ✓Free tier and free landing-page negative keyword preview lower adoption friction.
- ✓Transparent rationale for suggestions (each recommendation includes context and estimated impact).
✗ Cons
- ✗Limited independent public review volume (G2/Capterra/Product Hunt presence limited or blocked), making community feedback sparse.
- ✗Risk of over-blocking search queries if automation rules are too aggressive (requires human oversight).
- ✗Site/documentation pages showed some 404s or blocked content during extraction (docs/contact/how-it-works limited), which may hamper self-service discovery.
- ✗Focused on Google Ads (and Microsoft Advertising in some features) — limited multi-channel ad platform coverage compared to larger suite vendors.
