Copy.ai positions itself as an AI-native GTM (go-to-market) platform that unifies AI across sales and marketing workflows to replace point solutions and multiple AI copilots. The platform emphasizes codifying processes as Workflows, unifying data via Tables/Infobase, and offering Actions and Agents to automate multi-step GTM tasks. Key product components include Workflows (codified multi-step plays), Actions (AI-enabled building blocks), Agents (autonomous task-run automation with guardrails), Tables (centralized data foundation), Chat (conversational prompting interface), Infobase (company document/style-guide uploads), Brand Voice (consistent brand personality for outputs), Content Agent Studio (trainable content agents), and a large integration ecosystem. Copy.ai advertises model-agnostic access (OpenAI, Anthropic, Gemini) and emphasizes security/enterprise readiness and guided implementation with AI experts. The company markets ~17 million users (site marketing claim). Primary GTM use cases highlighted on public pages include prospecting cockpit, content creation (SEO/social/thought leadership), inbound lead processing, account-based marketing, translation/localization, and deal coaching/forecasting. Pricing publicly disclosed on the site is a mixed subscription (seat-based tiers) plus usage-based workflow credits; specific seat tiers and full credit economics are presented as examples in places and enterprise customers are directed to quote-based pricing and guided onboarding. Public documentation and Help Center cover Workflows API guidance, developer docs, and product how-to resources.