Overview
Firsthand offers a Brand Agent Platform: AI-powered Brand Agents that deliver real-time, personalized brand interactions across a brand’s website, partner/publisher sites, and paid media. Its core differentiator is Lakebed, described as an AI-first data and knowledge rights management layer designed to keep brands in control of content, data, and IP while enabling secure, real-time data sharing with partners. The product is positioned for marketers and publishers and emphasizes rapid deployment (the site claims campaigns can launch in weeks), brand-voice control, privacy and safety controls, and actionable conversation transcripts/insights. Pages reviewed include the Home/Overview, Marketer solutions, Platform (features & Lakebed), News (funding/launch), Privacy policy, and Careers. Publicly available site copy describes Brand Agents, cross-site deployment, governance via Lakebed, brand control and safety tooling, insights and analytics from conversations, and rapid launch claims. The site includes a privacy policy page. I did not find public pricing, detailed technical documentation (SDK/API specs or integration guides), concrete customer case studies, explicit SLAs, or a public list of publisher partners on the pages checked. Recommended next steps are to request a demo/contact sales to obtain pricing and case studies, ask technical questions (integration options, data flow, retention, audit logging), request legal/contractual terms (data ownership and partner data-sharing agreements), and request security/compliance documentation (DPA, SOC2/ISO details) if required. The information above is summarized from publicly available pages and the reviewer’s notes; no unavailable or unverified details were added.
Key Features
Brand Agents
AI-driven mini-apps that respond to consumer intent, adapt messaging per user, and route consumers to relevant content, lead forms, or purchase paths.
Cross-site deployment
Brand Agents can run on a brand’s site and be extended to partner/publisher sites and paid media to expand reach and qualification flows.
Lakebed governance layer
An AI-first data and knowledge rights management layer that defines what Brand Agents can access and helps prevent unintended downstream ownership or usage of brand content.
Brand control & safety
Tools and controls to maintain brand voice, audit and review outputs, and ground content in brand knowledge.
Insights & analytics
Conversation transcripts and persona-level insights to surface customer motivations, preferences, and behaviors; interactions can act as real-time surveys.
Rapid launch
Site claims campaigns can be launched in a matter of weeks without in-house AI expertise.
Who Can Use This Tool?
- Marketers:Use Brand Agents to personalize customer interactions, control brand voice, and measure campaign impact across sites and media.
- Publishers:Host Brand Agents to extend brand reach, enable partner-driven campaigns, and monetize or qualify traffic via cross-site experiences.
Pricing Plans
Pricing information is not available yet.
Pros & Cons
✓ Pros
- ✓AI-driven Brand Agents tailored to consumer intent and journeys
- ✓Lakebed governance layer focused on brand data, content, and IP control
- ✓Cross-site deployment enabling presence on brand and partner/publisher sites and paid media
- ✓Controls for brand voice, safety, and auditability
- ✓Conversation-level insights and transcripts for actionable analytics
- ✓Claims of rapid deployment (campaigns launching in weeks)
✗ Cons
- ✗No public pricing, plans, or pricing page found
- ✗No detailed public technical documentation (SDK/API specs, integration guides) located
- ✗No concrete customer case studies, SLAs, or public list of publisher partners on checked pages
- ✗Onboarding steps, exact data retention policies, and security certifications were not specified publicly
Compare with Alternatives
| Feature | Firsthand | Cimba.AI | Flowpoint |
|---|---|---|---|
| Pricing | N/A | N/A | $12/month |
| Rating | 8.1/10 | 8.2/10 | 8.2/10 |
| Brand Voice Fidelity | Yes | Partial | Partial |
| Cross-Site Delivery | Yes | Partial | Partial |
| Governance & Audit | Yes | Yes | Partial |
| Marketer UX Speed | Rapid launch for marketers | No-code enterprise builder | Fast marketing workflow automation |
| Integrations & Connectors | Partial | Yes | Partial |
| Insights & Analytics | Yes | Yes | Yes |
| Enterprise Privacy Controls | Yes | Yes | Partial |
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