Overview
Hatz AI is a secure, natural-language platform targeted at SMBs, Managed Service Providers (MSPs), and AI consultancies for building, deploying, and automating multi-step AI agents and workflows. The platform emphasizes enterprise-grade security (site states SOC 2 Type II compliance), multi-tenant administration and white-label/partner capabilities, prebuilt workflow templates and a credits-based consumption model. Key capabilities include a natural-language workflow/app builder, a gallery of prebuilt templates and use cases (lead gen, HR, meeting creation, file analysis, RFP responses, etc.), a multi-tenant admin portal for MSPs with branding/white-label options and tenant management, and a developer API (chat/completions, workflows, file upload) with X-API-Key authentication. Hatz uses a Hatz Credits monthly consumption model (credits reset monthly; examples and consumption guidance are provided in the Credits FAQ). The partner program provides onboarding, training, certifications, partner Discord, go-to-market materials, NFR/demo access, and flexible pricing controlled by partners. Public pricing is not published; the /pricing route returns a 404 and the recommended path is to contact sales or apply to the partner program for pricing, pilots, and NFR access. Additional public notes include a reported $2.5M seed raise and a general availability launch in early 2024 (press references). Contact and developer resources include documentation, API docs, and an admin login for tenant/admin access.
Key Features
Natural-language workflow builder
A natural-language app/workflow builder for creating automations and multi-step workflows using NL prompts and workflow steps.
Prebuilt templates & use-case gallery
Library of prebuilt templates and use-case examples (lead gen, HR, meeting creation, file analysis, RFP responses, etc.).
Multi-tenant admin portal
Admin/dashboard designed for MSPs with multi-tenant management, white-labeling and branding controls.
Hatz Credits consumption model
Monthly credits-based usage model; credits reset monthly and consumption depends on model and tokens (details in Credits FAQ).
Developer API and SDKs
API for chat/completions, workflows, and file upload with X-API-Key authentication; TypeScript SDK available and Python SDK noted as coming soon.
Integrations and partner enablement
Broad integration support documented in the Help Center and partner enablement including training, certifications, NFR, and GTM materials.



Who Can Use This Tool?
- MSPs:Managed Service Providers using multi-tenant admin, white-labeling, and partner-managed customer deployments.
- SMBs:Small and medium businesses adopting AI workflows and templates without needing to build infrastructure.
- AI consultancies:Consultancies delivering AI-as-a-Service, leveraging partner enablement, training, and NFR/demo environments.
Pricing Plans
No public pricing; contact Hatz sales or apply to partner program for pricing, pilot, or NFR access.
- ✓Pricing provided via sales or partner agreements
- ✓Hatz Credits consumption model (details in Credits FAQ)
- ✓Partner-controlled flexible pricing and NFR options
Pros & Cons
✓ Pros
- ✓Focused on secure, enterprise-grade features (site states SOC 2 Type II compliance).
- ✓Designed for MSPs with multi-tenant admin portal and white-label/branding support.
- ✓Natural-language workflow/app builder and many prebuilt templates for common use cases.
- ✓Developer-focused APIs (chat/completions, workflows, file upload) and TypeScript SDK.
- ✓Partner program includes training, certifications, NFR/demo access, and GTM materials.
✗ Cons
- ✗No public pricing or published per-credit pricing; /pricing route returns 404.
- ✗Exact pricing plans and per-credit costs are not available without contacting sales or partners.
- ✗Python SDK listed as coming soon (not yet available per docs).
Compare with Alternatives
| Feature | Hatz AI | GPTBots | Relevance AI |
|---|---|---|---|
| Pricing | N/A | N/A | N/A |
| Rating | 8.1/10 | 8.0/10 | 8.4/10 |
| Natural-Language Builder | Yes | Partial | Partial |
| No-Code Templates | Yes | Yes | Yes |
| Multi-Tenant Admin | Yes | Partial | Partial |
| White-Labeling | Yes | No | No |
| Orchestration Depth | Moderate workflow orchestration | Advanced orchestration and LLMOps | Enterprise grade multi-agent orchestration |
| Integrations Surface | Moderate integrations ecosystem | Extensive integrations and tool connectors | Extensive integrations and connectors |
| Security & BYOK | Partial | Partial | Yes |
| Developer APIs | Yes | Yes | Yes |
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