Overview
Horlio is an autonomous AI Agent designed for LinkedIn top-of-funnel outreach. It discovers, scores, warms, and engages prospects using a Comment-First approach to create a predictable sales pipeline. Core capabilities include AI Mission Setup that translates business goals and website content into a ready-to-launch mission in minutes; a Sourcing & Discovery Engine with Smart Search and Social Signals that claims substantially more high-intent leads per search; AI Lead Scoring from 0 to 100 to prioritize outreach; AI Engagement that posts generative comments first (with brand-voice controls and a human-oversight queue); a Unified Inbox centralizing LinkedIn conversations with templates; Team Management for multi-seat deployments and safeguards; AI Mission Optimization for analytics, forecasting, and continuous improvement; Account Safety & Security with proxy IPs, warm-up procedures, and governance; and Productivity & Scaling features like unlimited missions, centralized dashboard, rapid mission inception, and premium enterprise support. Horlio targets individuals, startups, SDR teams, and agencies, positioning itself as an AI-driven evolution beyond templated automation by emphasizing context-aware comments. Enterprise/Pro options include a dedicated account manager, onboarding and training, white-label options, custom billing, and enhanced security/compliance reviews. The product advertises a 10-day free trial and uses a EUR subscription model, noting first-seat pricing and additional-seat pricing with VAT excluded.
Key Features
AI Mission Setup
Converts business goals and website content into a ready-to-launch mission/strategy in minutes.
Sourcing & Discovery Engine
Smart Search + Social Signals surface high-intent leads; claims up to 50x more leads per search.
AI Lead Scoring
Scores prospects 0–100 to prioritize outreach.
AI Engagement (Comment‑First)
Generative AI comments on posts first to warm prospects; brand-voice controls; manual approval queue.
Unified Inbox
Centralizes LinkedIn conversations for team handling and templates.
Team Management
Multi-seat management with Smart Seat Rotation and brand/guideline safeguards.




Who Can Use This Tool?
- Individuals:solo SDRs/entrepreneurs evaluating LinkedIn outreach.
- Startups:early-stage teams scaling LinkedIn outreach.
- SDR teams:sales teams needing automated outreach and lead scoring.
- Agencies:agencies offering LinkedIn services; potential white-label partnerships.
Pricing Plans
Core public pricing for standard seats.
- ✓First seat ~€99/month
- ✓Additional seats €69/month each
- ✓Prices excluding VAT
Custom pricing for >10 seats, white-label options, and dedicated support.
- ✓Custom pricing for larger teams
- ✓White-label options
- ✓Dedicated account management
- ✓Security/compliance reviews
Pros & Cons
✓ Pros
- ✓AI-driven outreach and scoring reduce manual effort
- ✓Comment-First engagement can warm leads early
- ✓Scales with multi-seat management and enterprise options
- ✓White-label and agency partnership support
✗ Cons
- ✗Pricing text shows monthly EUR amounts and mentions annual billing; potential inconsistency to verify
- ✗Free trial is advertised but some copy implies ambiguity about availability
- ✗Reliance on LinkedIn may face platform limitations or policy considerations
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