iFoto is an AI-driven image-editing product suite positioned for e-commerce and fashion imagery. The site markets a collection of tools including background removal, photo enhancement and upscaling, AI-generated fashion models, clothing recolor/changer, object/logo removal, photo restoration and colorization, profile/passport/headshot tools, image compression, watermark removal, and online background changing. The site claims scale of approximately ~2 million users and ~120 million images processed (marketing copy). Mobile apps (iOS/Android) and a Shopify app/integration are mentioned. Pricing is freemium with free tools available and paid subscription tiers shown on the pricing page (weekly, monthly, yearly promotional pricing). Support contact points listed on the site include [email protected] and a phone number (+852 5704 2364); a registered contact company/address is listed as HONG KONG INSTANT VISION TECHNOLOGY CO. LIMITED — Flat/Rm A, 12/F ZJ 300, 300 Lockhart Road. Policy links (privacy, terms, subscription/cancellation/refund) are available in the footer. The site emphasizes replacing traditional photography workflows for e-commerce with faster, lower-cost AI workflows. The site contains many blog posts and help guides on tool usage. No specific founder/author names are prominently credited on the reviewed pages. Recommended next steps on the site include checking the live /price page for current promotions, testing free tools on the homepage, and contacting support for enterprise/bulk pricing or API/Shopify app details.