Overview
Mailchimp is a full-featured marketing platform built to help small and growing businesses design, send, and measure email and SMS campaigns. It offers audience management (CRM-like lists and segmentation), campaign creation with templates or custom code, generative AI content tools, marketing automations, reporting and analytics, and a broad integrations directory to sync customer and commerce data across systems. Mailchimp also offers developer tools and APIs (Marketing API, Transactional Email/Mandrill, Open Commerce) for event-driven messaging and custom integrations. The product provides add-ons and higher-touch services (onboarding, migration, Customer Success) for larger customers, and is part of Intuit since 2021—positioning Mailchimp as an accessible yet scalable suite for marketers, agencies, and developer teams.
Key Features
Audience Management
Organize contacts with tags, segments, and audience tools to target campaigns precisely.
Campaign Creation & Templates
Pre-built templates, drag-and-drop editor, and support for custom-coded templates.
Marketing Automation & Journeys
Multi-step automation flows, transactional triggers, behavioral automations, and welcome/purchase journeys.
Generative AI & Optimization
AI-assisted content generation, send-time optimization, and predictive insights for better engagement.
Reporting & Analytics
Campaign reports, e-commerce tracking, conversion funnels, and ROI measurement tools.
Integrations & APIs
Direct connectors and developer APIs for custom integrations.
Who Can Use This Tool?
- Small Businesses:Create and automate email/SMS campaigns to acquire and retain customers.
- Ecommerce Merchants:Sync store data to send targeted transactional and promotional messages.
- Marketing Teams / Agencies:Manage multiple clients, advanced automations, and reporting at scale.
- Developers:Integrate data and transactional messaging via APIs and SDKs for custom flows.
Pricing Plans
Scale fast with dedicated onboarding, unlimited contacts, and priority support.
- ✓Dedicated onboarding specialist and priority support
- ✓Unlimited contacts (high-volume options)
- ✓Phone, priority email & chat support
- ✓Advanced segmentation & predictive features
- ✓Premium migration services (select customers)
- ✓Higher sending limits (15x contact tier)
New users get up to 500 free transactional email sends to a verified domain.
- ✓Up to 500 free sends to a verified domain
- ✓Available to new transactional-email users
- ✓Restrictions and eligibility apply
Advanced tools, unlimited contacts, and priority support with SMS capabilities.
- ✓Unlimited contacts
- ✓Priority / phone support
- ✓Personalized onboarding (select accounts)
- ✓Advanced segmentation & automation
- ✓Higher sending throughput
- ✓SMS credit purchase available
Basic website with Mailchimp-branded domain and built-in marketing tools.
- ✓Build and publish a site
- ✓Mailchimp-branded domain
- ✓Themes & layouts
- ✓Free stock photography
- ✓Site visit analytics
Personalization, optimization tools, enhanced automations, and generative AI features.
- ✓Generative AI features & actionable insights
- ✓Enhanced automations (up to 200 steps)
- ✓Custom-coded email templates
- ✓Customizable popup forms
- ✓Personalized onboarding (one consultation included)
- ✓Monthly send limits tied to contact tier
$20 per block; each block = 25,000 emails (usage-based billing).
- ✓$20 per block
- ✓Each block = 25,000 emails
- ✓Billed by blocks (usage-based)
- ✓Suitable for 1–500k emails/month
Automation, personalization, and optimization tools to grow sales (includes SMS credits option).
- ✓Automations & personalization
- ✓Send Time Optimization
- ✓Reporting & analytics
- ✓MMS available for US/Canada
- ✓SMS credits are usage-based
Add a custom domain and 24/7 support for websites and built-in marketing.
- ✓Connect custom domain
- ✓24/7 support
- ✓Site analytics
- ✓Themes and templates
Core email marketing with testing, scheduling, and basic automation features.
- ✓Email testing and scheduling
- ✓Marketing automation flows (up to 4 steps)
- ✓Pre-built email templates (paid-plan templates)
- ✓Email & chat support
- ✓User roles (Owner & Admin)
- ✓Monthly send limits tied to contact tier
Testing, scheduling, and core email features with SMS availability.
- ✓A/B testing & scheduling
- ✓Pre-built templates
- ✓Reporting & analytics
- ✓Email support (first 30 days)
- ✓Limited automation flows
No-cost plan for basic email needs with limited contacts and sends.
- ✓Limited contacts allowance (example: up to 250 contacts; some pages note variants)
- ✓Monthly email send limits (small list sends)
- ✓Access to a limited set of templates
- ✓Email support for first 30 days
- ✓Free Mailchimp-branded domain & site analytics
Basic Mailchimp account with email features; SMS not available on Free.
- ✓Create email campaigns
- ✓Limited contacts
- ✓Basic templates & reporting
- ✓No SMS support
Buy email credits instead of a recurring subscription for infrequent sending.
- ✓Purchase email credits on demand (usage-based)
- ✓Best for infrequent senders
- ✓Access to Mailchimp email features without monthly billing
- ✓Can add SMS credits after approval
Optional dedicated IP address add-on billed monthly for improved deliverability.
- ✓Dedicated IP address
- ✓Pre-warmed IPs & deliverability support
- ✓Monthly add-on billing
Pros & Cons
✓ Pros
- ✓Very large user base and mature feature set for email & marketing automation
- ✓Generative AI features and analytics built-in for campaign optimization
- ✓Strong integrations (Shopify, Salesforce, Google Analytics, QuickBooks, Squarespace)
- ✓Developer APIs (Marketing API, Transactional Email / Mandrill) and an integrations directory
- ✓Scalable add-ons and high-volume transactional options (blocks pricing, dedicated IP)
✗ Cons
- ✗Pricing can become expensive for very large contact lists
- ✗Some advanced features (priority support, onboarding) gated behind higher tiers
- ✗SMS availability and pricing vary by market and often require approval
- ✗Occasional site copy/format inconsistencies and complexity when comparing exact prices across products
