Overview
OtterlyAI is a SaaS platform that helps marketing teams monitor, measure, and optimize their brand and content visibility across AI-powered search experiences (e.g., ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Microsoft Copilot). The product combines automated daily prompt monitoring, AI keyword (prompt) research, domain and link citation analytics, a Generative Engine Optimization (GEO) audit, and reporting/connectors (e.g., Google Looker Studio) to translate citations and prompt data into actionable optimizations and outreach activities. OtterlyAI emphasizes a blended approach that captures both LLM outputs and web-sourced citations so brands can benchmark Share of Voice, track citation growth and perform GEO audits to improve how AI search platforms cite their pages.
Key Features
AI Prompt Monitoring
Automated daily scanning of specified prompts across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, and Microsoft Copilot to track where a brand or URL is mentioned.
Generative Engine Optimization (GEO) Audit
Automated on-page audits (25+ factors) and recommendations to improve the likelihood pages are cited by AI search engines.
Brand & Citation Analytics
Reports on brand mentions, domain citations, link citation frequency and ranking across AI search engines, plus a Brand Visibility Index for benchmarking.
AI Keyword / Prompt Research
Surfaces conversational keywords and prompts users ask on major AI channels to guide content and prompt targeting before competitors do.
Workspaces & Multi-brand Support
Manage multiple brands or clients with role-based access and segregated workspaces for agencies and larger teams.
Looker Studio Connector & Exports
Native Google Looker Studio integration and CSV exports for sharing dashboards and automated reporting without requiring all stakeholders to have OtterlyAI access.
Who Can Use This Tool?
- Marketing Teams:Monitor brand mentions and AI citations to improve visibility in AI-driven search results.
- SEO Professionals:Track domain citations, prompt-driven keyword opportunities, and perform GEO audits to increase AI citations.
- Agencies:Manage multiple client workspaces, produce automated reports, and benchmark share-of-voice across AI search platforms.
Pricing Plans
Entry-level plan with 15 search prompts and daily AI tracking.
- ✓15 search prompts
- ✓tracking across ChatGPT, Google AI Overviews, Perplexity, MS Copilot
- ✓Google AI Mode & Gemini available as add-ons
- ✓Daily tracking
- ✓Unlimited Brand Reports
- ✓Unlimited Team Members
- ✓1 Workspace
- ✓Multi-country support (50+)
Most popular plan with 100 search prompts and expanded audit capacity.
- ✓100 search prompts
- ✓tracking across major AI engines
- ✓Google AI Mode & Gemini add-ons
- ✓Daily tracking
- ✓Unlimited Brand Reports
- ✓Unlimited Team Members
- ✓Unlimited Workspaces
- ✓Multi-country support (50+)
High-capacity plan with 400 search prompts and maximum GEO audits.
- ✓400 search prompts
- ✓tracking across major AI engines
- ✓add-on support for Google AI Mode & Gemini
- ✓Daily tracking
- ✓Unlimited Brand Reports
- ✓Unlimited Team Members
- ✓Unlimited Workspaces
- ✓Multi-country support (50+)
Custom enterprise offering with SSO, custom payments, and onboarding.
- ✓Custom search prompts
- ✓everything from above
- ✓Single Sign-on
- ✓custom payment options (wire transfer)
- ✓Quarterly GEO Health Check
- ✓Personalized Onboarding Session
- ✓contact for pricing
Pros & Cons
✓ Pros
- ✓Specialized focus on AI search visibility and Generative Engine Optimization (GEO), covering multiple AI search engines (ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot).
- ✓Rich feature set: prompt/keyword research, daily prompt monitoring, citation & link analysis, GEO audits, Looker Studio connector, and multi-brand Workspaces for agencies.
- ✓Transparent, modular pricing with add-ons so teams can scale prompt quotas and platform coverage.
- ✓Strong third‑party recognition (Gartner Cool Vendor, G2 awards) and positive press coverage (TechCrunch).
✗ Cons
- ✗Young company: some enterprise security attestations (SOC‑2 Type II) are on the roadmap but not yet completed.
- ✗Can be costly at higher prompt volumes when add-ons are applied.
- ✗Feature density and options can present a learning curve for first-time users.
- ✗No permanent free tier (trial only), so long-term free usage is not available.
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OtterlyAI provides brand visibility benchmarking across AI-powered searches (ChatGPT, Google AI Overviews) to help dominate your industry.
