Overview
Recraft is an AI-first design platform built for professional designers, illustrators, marketers, and teams. It provides high-fidelity raster image generation alongside native vector generation and precise text rendering, enabling production-ready visuals suitable for branding, ads, logos, and mockups. Users work in Recraft Studio (an interactive design workspace) or via the API, leveraging a style library and custom styles to maintain brand consistency across assets. The platform emphasizes layout control, accurate typography inside generated images, and a workflow that mirrors traditional design tools (layers, frames, comments) while adding AI-assisted generation, editing and vectorization features for fast iteration and scale. Recraft positions itself as a studio-ready tool that supports both individual creators and team/enterprise collaboration.
Key Features
High-Fidelity Raster & Vector Generation
Generate production-ready raster images and native SVG/vector outputs for logos, icons, and scalable graphics.
Advanced Text Rendering & Layout Control
Accurately render short and long text inside images and precisely position text and elements for professional layout control.
Style Library & Custom Styles
Use built-in styles or create reusable custom styles by dropping in images; maintain consistent brand aesthetics across generations.
Image Editing Suite (Inpaint / Outpaint / Eraser / Background Removal / Upscaler)
Edit and refine outputs directly in the Studio: erase, extend, remove backgrounds, and upscale to higher-resolution outputs.
Vectorization & Export
Convert raster images into clean, editable SVG vectors; export outputs as SVG, PNG, JPG, or Lottie for flexible usage.
Collaboration & Team Workspaces
Shared workspaces, centralized team management, SSO, and premium support for team plans to enable agency/enterprise workflows.
Who Can Use This Tool?
- Designers:Create brand-ready visuals, logos, and scalable assets with precise typography and layout control.
- Illustrators:Generate and iterate custom illustration styles and vector artwork quickly for projects.
- Marketers:Produce on-brand ad creatives, mockups, and product visuals rapidly for campaigns and assets.
- Teams/Agencies:Collaborate in shared workspaces, manage seats and credits, and centralize design workflows with SSO and support.
Pricing Plans
Explore AI image generation with limited daily credits and features.
- ✓30 credits, renewed daily
- ✓3 generations with each style daily
- ✓Images are public
- ✓No commercial use
- ✓Upload up to 3 images per day
- ✓Up to 2 images per generation
- ✓No parallel generation
- ✓Basic AI-powered image editing tools
Paid individual plan with private images, commercial license, and advanced controls.
- ✓Everything in Free, plus
- ✓From 1,000 credits, renewed monthly
- ✓Images are private
- ✓Commercial license for images created while subscribed
- ✓Unlimited styles usage
- ✓Unlimited image uploads
- ✓Up to 4 images per generation
- ✓Up to 10 parallel generations
Team plan with seat-based credits, shared workspace, and enterprise-grade support.
- ✓Everything in Pro, plus
- ✓9,000 credits per seat, renewed monthly
- ✓Shared workspace for all team members
- ✓Centralized account management
- ✓Premium 24/7 support
- ✓Single Sign-On (SSO)
Pros & Cons
✓ Pros
- ✓High-fidelity raster generation and native vector (SVG) outputs—suitable for logos and production assets.
- ✓Strong text rendering and layout controls for accurate typography inside images.
- ✓Rich design workflow (Studio) plus API for programmatic automation.
- ✓Style library and custom style capture to ensure brand consistency.
- ✓Useful built-in editing tools (inpainting, outpainting, background removal, upscaling, vectorization).
- ✓Generous free tier to explore the product without a credit card.
✗ Cons
- ✗Some user reports of stability and mobile performance problems (mobile/laptop bugs cited in reviews).
- ✗Mixed support feedback (Trustpilot low scores and some critical reviews mentioning customer support issues).
- ✗Usage-based credit system can be confusing for some workflows and may require careful monitoring for teams.
- ✗No clearly listed public enterprise SLA page (support/contact pages not easily discoverable).
Related Articles (6)
Recraft launches Chat mode on its infinite canvas, powered by NVIDIA Blackwell GPUs for faster, collaborative AI image design.
Recraft expands its Series B with NVIDIA and Slack’s design leader as new investors to boost AI-powered creative tools.
Recraft raises $30M Series B led by Accel to scale brand-consistent AI design with Advanced Style Creation and Controls.
Designer-focused AI with precise text control, vector output, and an end-to-end editing toolkit.
Recraft secures $12M Series A to build an in-house Foundation Model for brand-consistent AI design and vector graphics.
