Overview
Source: https://www.lawsofmotion.ai/ (scraped publish date: 2025-10-27; read time reported: ~1 minute). Page title: "The One: AI-Powered Sizing to Boost Conversions and Cut Returns to 1%". The One is presented as an AI-powered, per-product sizing solution that provides real-time size recommendations so shoppers can order their best-fitting size. Core on-page claims: boosts cart conversions (marketing copy cites up to 20X), reduces apparel returns by ~80%, and the stated mission is to reduce apparel returns to 1% (the site invites retailers/brands to join this mission). Page sections visible on the landing page include: About, Welcome to The One, Experience The One, and Contact. Features emphasized on the site include product-by-product (per-product) size recommendations, real-time AI-driven sizing guidance, and a next-generation immersive ecommerce sizing experience aimed at increasing shopper confidence and retailer metrics. Contact: the site includes a Contact section/contact form with fields shown in snippets (Name, Email, Brand); no phone number, direct demo signup, or public pricing contact is visible on the main page. Missing from the landing page: public pricing tiers, subscription models, free trial details, author or team bios, technical documentation, API details, and explicit implementation/integration instructions. External notes found in related searches (not necessarily on the .ai landing page): Laws of Motion appears to be the company behind "The One" (related domain lawsofmotion.com and press coverage). Press reports (examples, to be validated with vendors) note fundraising (reported $5M) and mention a founder/CEO Carly Bigi; press also cites high accuracy/low return rates in some reports — these are external claims and should be validated with the vendor. No pricing plans or trial options are listed on the site. Contact form appears to be the primary route for demo/pricing inquiries.
Key Features
Per-product sizing
Provides size recommendations tailored to each specific product to help shoppers find the best-fitting size.
Real-time AI guidance
Delivers immediate, AI-driven sizing guidance during the shopper's experience.
Conversion uplift claims
Marketing copy asserts large conversion improvements (site cites up to 20X in some copy).
Return reduction claims
Site-level claims indicate potential returns reduction (~80%) and a mission to reduce returns to 1%.
Immersive ecommerce sizing experience
Positioned as a next-generation sizing UX to increase shopper confidence and improve retailer metrics.
Contact form for inquiries
Includes a Contact section/contact form (fields shown: Name, Email, Brand) as the primary route for demo/pricing requests.


Who Can Use This Tool?
- Retailers & Brands:Use The One to reduce apparel returns and increase cart conversions through per-product sizing guidance.
- Ecommerce Teams:Implement as a shopper-facing sizing experience to boost confidence, conversions, and reduce post-purchase returns.
Pricing Plans
Pricing information is not available yet.
Pros & Cons
✓ Pros
- ✓Per-product (product-by-product) sizing recommendations tailored to each item
- ✓Real-time, AI-driven sizing guidance integrated into shopper experience
- ✓On-page performance claims: significant conversion uplift (marketing cites up to 20X) and major returns reduction (~80%)
- ✓Clear mission to reduce apparel returns to 1% which may resonate with retailers
- ✓Contact form present for inquiries and demo/pricing requests
✗ Cons
- ✗No public pricing tiers, subscription models, or free trial information on the landing page
- ✗No author, team bios, or company details presented on the .ai landing page
- ✗No technical documentation, API details, or explicit integration/implementation steps found on main page
- ✗No direct demo signup or public phone/pricing contact visible — outreach appears required via contact form
- ✗Some performance/funding/team details are only available via external press and should be validated with the vendor
Compare with Alternatives
| Feature | The One | Veesual | LookBook AI |
|---|---|---|---|
| Pricing | N/A | N/A | $9.99/month |
| Rating | 8.3/10 | 8.3/10 | 8.3/10 |
| Sizing Accuracy | Yes | Partial | Partial |
| Try-On Fidelity | Partial | Yes | Yes |
| Avatar Personalization | No | Partial | Yes |
| Real-time Guidance | Yes | Partial | Yes |
| Integration Flexibility | Partial | Yes | Yes |
| Returns Impact | Yes | Partial | Partial |
| Insights Dashboard | No | Partial | No |

