Overview
UserTesting AI layers GPT-style and custom machine-learning capabilities on top of the UserTesting Human Insight Platform to synthesize video, audio, text, and behavioral data into evidence-backed insights. It accelerates recruitment, test planning, and analysis by converting behavioral signals (clicks, scrolls, paths) into behavioral transcripts, automatically generating themes, surfacing sentiment and friction points, and producing AI Insight Summaries that link back to source sessions for verification. The offering emphasizes human-in-the-loop safeguards, enterprise-grade security, and a dedicated ML team that vets models and feature design.
Key Features
AI Insight Summary
GPT-style summaries that synthesize multiple sessions into evidence-backed insights and link back to original session clips.
Multi-modal Behavioral Transcripts
Converts clicks, scrolls, and interaction data into behavioral transcripts combined with verbal responses for richer analysis.
Automated Theme Generation
Automatically generates themes from open-ended responses and surfaces recurring patterns across tests.
Friction & Sentiment Detection
Identifies friction points and sentiment moments within sessions to highlight user pain and delight.
Global Participant Panel & Recruitment
Access to a 60+ country panel and recruitment management to target demographics at scale.
Integrations & Open API
Connect insights to Slack, Teams, Jira, Figma, Miro and other tools via integrations and APIs.
Who Can Use This Tool?
- UX Researchers:Rapidly synthesize sessions and scale qualitative analysis with AI-driven summaries.
- Product Teams:Validate concepts, identify friction, and drive product decisions faster using evidence-backed insights.
- Designers:Iterate on prototypes and designs with quick behavioral feedback and clip-based evidence.
- Marketing & CX:Test messaging and experiences to improve conversions, CSAT, and customer journeys at scale.
- Enterprises:Operationalize human insights across teams with secure, scalable research programs and support services.
Pricing Plans
Usage-based, scalable enterprise plan that charges per test rather than per-seat.
- ✓Unlimited enterprise-wide users for consumption-based testing
- ✓Flexible, on-demand test purchasing model
- ✓Access to UserTesting Network participants and recruitment management
- ✓AI-powered analysis capabilities (where included by contract)
Predictable subscription with unlimited tests for a defined team scope.
- ✓Unlimited tests within agreed fair-use scope
- ✓Predictable contract and enterprise-level support options
- ✓Test builder for unmoderated and moderated research
- ✓Integrations with Slack, Teams, Jira, and collaboration tools
Enterprise-grade plan with broad global panel access and security compliance.
- ✓Global participant panel (60+ countries)
- ✓Enterprise security and compliance (SOC 2, ISO 27001, GDPR, HIPAA)
- ✓Test builder, unmoderated tests, moderated sessions
- ✓Demographic targeting, path flows, click maps, transcripts
- ✓Integrations and unlimited workspaces
- ✓Dedicated Customer Success Manager
Advanced tier plus AI-powered analysis and Insights Hub for automated discovery.
- ✓Everything in Advanced
- ✓AI-powered analysis, smart tags, and insights automation
- ✓Insights Hub with AI-powered discovery
- ✓Custom audiences and secure prototype hosting
- ✓Premier Support (optional Power Sessions)
Ultimate plus team-based unlimited testing and premium custom insights services.
- ✓Everything in Ultimate
- ✓Team-based unlimited testing option
- ✓Premium onboarding, strategy, and custom delivery services
- ✓Premier Support+ and included Power Sessions
Pros & Cons
✓ Pros
- ✓Multi-modal AI: synthesizes video, audio, text, and behavioral data for richer context.
- ✓Evidence-backed insights: AI Insight Summaries link back to source sessions for verification.
- ✓Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPAA).
- ✓Global participant panel and scalable recruitment across 60+ countries.
- ✓Integrations and an open API to embed insights in workflows.
✗ Cons
- ✗No public, transparent per-seat or per-month pricing (sales-led pricing model).
- ✗Enterprise focus may be cost-prohibitive for small teams or individual researchers.
- ✗Heavy reliance on AI features requires careful human-in-the-loop validation.
- ✗Some capability details (trial availability, exact pricing) are "contact sales" only.
Compare with Alternatives
| Feature | UserTesting AI | CulturePulse.ai | IngestAI |
|---|---|---|---|
| Pricing | N/A | $49/month | $60/month |
| Rating | 8.3/10 | 8.4/10 | 8.1/10 |
| Behavioral Modeling | Partial | Yes | Partial |
| Participant Recruitment | Yes | No | No |
| Insight Automation | Yes | Yes | Yes |
| Transcript Fidelity | High fidelity multi-modal transcripts | No | Partial |
| Audience Simulation | No | Yes | No |
| Search & Discovery | Yes | Yes | Yes |
| Enterprise Controls | Yes | Partial | Yes |
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