Overview
v0 is an AI-first platform from Vercel that converts natural-language ideas into production-ready web applications. It combines AI-generated UI, a visual Design Mode for pixel-perfect adjustments, reusable design systems (colors, typography, styles), templates, tight GitHub synchronization, and one-click deployments to Vercel. v0 also exposes a beta OpenAI‑compatible Model API for multimodal inputs and streaming responses, and it supports framework-aware completions (e.g., Next.js) plus tools for site inspection, web search, auto-fix, and debugging. It targets rapid prototyping through to production workflows for individuals and teams. (Source: v0.dev pages: homepage, docs, pricing, model API, FAQ.)
Key Features
AI UI Generation
Turn natural-language prompts into high-fidelity UI and component suggestions.
Visual Design Mode
Edit layouts, styles, and components visually with live previews before code export.
GitHub & Vercel Integration
Sync projects to GitHub and deploy to Vercel with one click.
Templates & Design Systems
Reusable templates and system-driven styles for consistent products.
Agentic Automation & Site Inspection
Autonomous agent can search the web, inspect sites, diagnose and auto-fix code.
v0 Model API (OpenAI-compatible)
Multimodal, streaming API with framework-aware completions and token-based billing.


Who Can Use This Tool?
- Product Managers:Rapidly prototype and validate product ideas with AI-generated prototypes and flows.
- Designers:Generate UI screens, iterate visually in Design Mode, and export components for implementation.
- Engineers:Accelerate development with framework-aware code, Blocks export, and one-click Vercel deployments.
- Founders:Ship MVPs quickly with minimal engineering overhead using AI-first app generation.
- Teams:Collaborate with shared credits, centralized billing, and team-oriented controls for production projects.
Pricing Plans
No-cost individual plan with basic Vercel and v0 credits and features.
- ✓$5 of included monthly credits
- ✓Deploy apps to Vercel
- ✓Edit visually with Design Mode
- ✓Sync with GitHub
Paid individual plan with higher credits, larger attachments, and extra integrations.
- ✓$20 of included monthly credits
- ✓$2 daily credit on login
- ✓Purchase additional credits
- ✓5x higher attachment size limits
- ✓Import from Figma
Team subscription billed per user with shared credits, centralized billing, and collaboration.
- ✓$30 of included monthly credits per user
- ✓$2 daily credit on login per user
- ✓Purchase additional credits shared across team
- ✓Centralized billing on vercel.com
- ✓Share chats and collaborate with your team
Business plan billed per user with training opt-out default and team-shared credits.
- ✓$30 of included monthly credits per user
- ✓$2 daily credit on login per user
- ✓Training opt-out by default
- ✓Purchase additional credits shared across your team
- ✓Centralized billing on vercel.com
- ✓Share chats and collaborate with your team
Custom enterprise offering with SSO, RBAC, priority access, and guaranteed SLAs.
- ✓Custom Pricing (contact sales)
- ✓Training opt-out by default
- ✓SAML SSO
- ✓Role-based access control
- ✓Priority access for better performance and no queues
- ✓Guaranteed customer support SLAs
Model API usage pricing for the v0 Agent (generation model) charged per token.
- ✓Input Tokens: $1.5 per 1M tokens
- ✓Output Tokens: $7.5 per 1M tokens
- ✓Model powers generations on v0.app
v0 Medium model (API-only) charged per input and output tokens.
- ✓Input Tokens: $3 per 1M tokens
- ✓Output Tokens: $15 per 1M tokens
- ✓Model available only via the v0 API
v0 Large model (API-only) charged per input and output tokens at higher rates.
- ✓Input Tokens: $15 per 1M tokens
- ✓Output Tokens: $75 per 1M tokens
- ✓Model available only via the v0 API
Legacy v0 Medium model (API-only) with legacy token pricing.
- ✓Input Tokens: $3 per 1M tokens
- ✓Output Tokens: $15 per 1M tokens
- ✓Legacy model only available via the v0 API
Pros & Cons
✓ Pros
- ✓Fast idea-to-deploy workflow: natural-language prompts to working apps.
- ✓Integrated design + code: visual Design Mode plus editable generated code (Blocks) for React/Vue/Svelte/HTML.
- ✓Seamless Vercel & GitHub integration: one-click deployments and Git sync.
- ✓Extensible Model API: OpenAI-compatible, streaming, multimodal inputs, framework-aware completions.
- ✓Team collaboration features: Team/Business/Enterprise plans, centralized billing, shared credits, chat sharing.
✗ Cons
- ✗Usage-based token billing can become costly for heavy model use.
- ✗Some advanced features (Model API, higher limits) are beta / request-based.
- ✗Community reports of fast credit depletion; careful cost monitoring required.
- ✗Launch year and some corporate details not explicitly listed on public pages.
Compare with Alternatives
| Feature | v0 (v0 by Vercel) | Magify | MindStudio |
|---|---|---|---|
| Pricing | $20/month | N/A | $60/month |
| Rating | 8.2/10 | 8.3/10 | 8.6/10 |
| AI UI Fidelity | High-fidelity production-ready UIs | Figma-native editable designs | Agent-focused, lower UI fidelity |
| Design System Sync | Yes | Yes | No |
| Export & Deploy | Yes | Partial | Yes |
| Agent Automation | Yes | No | Yes |
| Model API Compatibility | Yes | Partial | Yes |
| Iterative Editability | Yes | Yes | Partial |
| Collaboration Controls | Yes | Yes | Yes |
| Enterprise Governance | Partial | No | Yes |
Related Articles (8)
An overview of Gemini 3 Pro Image’s studio-grade generation/editing, multilingual text, and safety/provenance features for professional creatives.
Vercel adds Snowflake support to enable data-driven apps with secure deployments.
A weekly digest of AI-powered creative tools and updates reshaping design, video, and publishing workflows.
A meta-prompt to generate metadata for a Mobile Approval Center v0 article by Vercel.
Tutorial on aligning a 3D globe's rotation with mouse movement, including axis inversion while preserving lighting and pulsing visuals.


