Overview
Zapier is a remote-first automation platform launched in 2011 that connects thousands of apps to automate workflows without writing code. It serves over 2 million businesses and operates with a global team of ~800+ employees across ~38 countries. The platform centers on a visual no-code Zap editor (Zaps = triggers → actions), Zapier Tables for data storage, and Zapier Interfaces for custom forms and front-ends, all designed to empower users to build complex automation without developers. It supports a vast ecosystem of apps (roughly 7,000–8,000) and extends automation with AI capabilities such as AI orchestration, AI agents (always-on agents acting on your data), chatbots, and Zapier MCP for secure AI tool calls. The product targets a wide audience from individuals to enterprises (Product/Team/Enterprise use cases) and emphasizes templates, enterprise use cases, and robust automation.
Key Features
Core editor and data tools
Visual no-code Zap editor (Zaps = triggers → actions), Zapier Tables (data storage), Zapier Interfaces (custom forms/front-ends).
Integrations and apps
Supports thousands of apps (approximately 7,000–8,000).
AI capabilities
AI orchestration, AI agents (always-on agents), chatbots product line, and Zapier MCP for AI workflows.
Power features
Conditional logic (paths), routing, scheduling/delays, API connections, error handling, templates, private integrations.
Target users and use cases
From individuals to enterprises (Product/Team/Enterprise) across sales, IT helpdesk, onboarding, customer service, RevOps/GTM.
Who Can Use This Tool?
- Individuals:Create simple automations and personal workflows with no coding
- Small teams:Collaborate on shared automations and app connections
- Enterprise:Scale workflow automation with governance, security, and Premier support
Pricing Plans
Free forever; includes Zaps, Tables, Interfaces; 100 tasks/month (site listed task quotas)
- ✓Includes Zaps, Tables, Interfaces
- ✓100 tasks/month
Unlimited access to Zaps, Tables, Interfaces; advanced Zap management
- ✓Unlimited Zaps
- ✓Tables
- ✓Interfaces
- ✓Advanced Zap management
Team collaboration, shared app connections, shared workspace
- ✓Team collaboration
- ✓Shared app connections
- ✓Shared workspace
Advanced security & governance, custom data retention, unlimited users, Premier support
- ✓Advanced security
- ✓Governance
- ✓Custom data retention
- ✓Premier support
Build AI agents trained on your data; higher activities allowance
- ✓AI agents trained on your data
- ✓Higher activities allowance
Custom activities with high activity quotas (contact sales)
- ✓Custom activities
- ✓High quotas
- ✓Sales to discuss
Basic AI chatbots; free trial available
- ✓Basic AI chatbots
- ✓Free trial
Enhanced customization/configuration for chatbots
- ✓Advanced chatbot customization
Custom / Enterprise plan; supports >20 chatbots and enterprise onboarding
- ✓>20 chatbots
- ✓Enterprise onboarding
Pros & Cons
✓ Pros
- ✓Large app ecosystem (7,000–8,000 apps)
- ✓No-code automation with templates and enterprise use cases
- ✓AI capabilities, orchestration, and AI agents
- ✓Security and governance features for enterprise
- ✓Strong community and templates
✗ Cons
- ✗Help center sometimes blocked by interstitial (JS/cookies)
- ✗Some pages render as 404 or gated content
- ✗Pricing complexity with annual vs monthly billing
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