Overview
Chatfuel AI provides an easy-to-use, GDPR-conscious conversational automation platform designed primarily for SMBs to capture, qualify and convert leads across WhatsApp and social DMs. It supports multi-channel messaging (WhatsApp, Instagram, Facebook, TikTok), built-in CRM and templates, live chat handoff to humans, booking and payment integrations, and context-aware AI that uses customer history for personalized conversations. The platform emphasizes fast setup with no coding, centralizing conversations and supporting integrations (Google Sheets, Calendly, Stripe, Zapier, APIs). It aims to replace complex CRMs for conversational use cases and offers bot-building services and custom integrations. Contact page URL was not explicitly found in the scraped content.
Key Features
Multi-channel Messaging
Send and manage conversations across WhatsApp, Instagram, Facebook, TikTok and web channels from one inbox.
AI Lead Capture & Qualification
Automatic lead capture in DMs with qualification flows and pre-collection to reduce manual outreach.
Bookings & Payments
Calendar and payment integrations (Calendly, Google Calendar, Stripe) to collect bookings and payments directly from chat.
Live Chat & Human Handoff
Shared inbox, agent assignment, mobile app and easy transfer from bot to human agents.
Templates & Built-in CRM
Library of templates (30+) and a lightweight CRM for lead segmentation, export, and history per contact.
Integrations & API
Pre-built connectors (Zapier, Google Sheets, Shopify, HubSpot) and JSON/API access for custom workflows.



Who Can Use This Tool?
- Small & Medium Businesses:Automate DMs and WhatsApp to capture leads, book appointments, and follow up without heavy CRMs
- E-commerce Stores:Drive conversions from social DMs, handle orders, payments and customer queries via chat
- Service Providers & Clinics:Automate bookings, reminders and client qualification for clinics, salons, and local services
Pricing Plans
Subscription plan with conversations, channels, automations, integrations, and support.
- ✓Includes Conversations quota (23.99/mo base plan)
- ✓Extra conversations: $0.02 each
- ✓Channels: Direct messages, Click-to-Ads, Posts, Stories
- ✓Automations: Chatbots, Comments autoreply, Story replies, Keyword actions, ChatGPT
- ✓Live chat, shared inbox, agent assignment and mobile app
- ✓Integrations: Google Sheets, ChatGPT, Stripe, Zapier, JSON API
Tailored enterprise plan with priority support, account manager, and bot-building assistance.
- ✓Personal account manager
- ✓Bot building services (10 free hours)
- ✓Bulk pricing options
- ✓Everything in Business plan included
- ✓Priority support and dedicated bot builder specialist
Custom bot building service for lead generation, one-time setup starting price.
- ✓Custom chatbot built for lead generation; One-time service, price from $200
Custom bot building for lead qualification; one-time fee starting price.
- ✓Custom qualification flows; One-time service, price from $200
Custom chatbot for customer support, one-time setup starting price.
- ✓Support automation and FAQ handling; One-time service, price from $150
Build a bot to answer FAQs; one-time implementation starting price.
- ✓FAQ automation flows; One-time service, price from $150
Custom bot to gather user feedback; one-time setup starting price.
- ✓Feedback collection flows; One-time service, price from $100
Re-engagement campaign bots to reconnect users; one-time fee starting price.
- ✓Re-engage message flows and history; One-time service, price from $100
Custom sales-focused chatbot build; one-time project starting price.
- ✓Sales automation and conversion flows; One-time service, price from $500
Integrate payment processing into chatbot; one-time integration starting price.
- ✓Payment flows and Stripe integration; One-time service, price from $200
Appointment scheduling chatbot build; one-time setup starting price.
- ✓Scheduling flows and calendar integrations; One-time service, price from $150
One-time integration service for Google Sheets.
- ✓Google Sheets integration; one-time service, price $100
One-time integration service for HubSpot.
- ✓HubSpot integration; one-time service, price $100
One-time integration service for Shopify.
- ✓Shopify integration; one-time service, price $150
One-time integration service for Zapier.
- ✓Zapier integration; one-time service, price $100
One-time CRM integration service.
- ✓CRM integration; one-time service, price $100
One-time custom API/integration service.
- ✓API / Custom integration; one-time service, price $100
Pros & Cons
✓ Pros
- ✓Easy, no-code setup and fast time-to-live for SMBs
- ✓Multi-channel: WhatsApp, Instagram, Facebook, TikTok DMs
- ✓Built-in CRM, templates and integrations (Google Sheets, Stripe, Zapier, Calendly)
- ✓GDPR-conscious with encrypted client data and privacy commitments
- ✓Live chat handoff and mobile app for agent collaboration
✗ Cons
- ✗Conversation-based limits and usage overage fees can be complex
- ✗Enterprise/custom pricing can be expensive for larger deployments
- ✗Many add-on services are one-time charges which can add up
- ✗Full platform feature set may require contact/sales for large custom integrations
Compare with Alternatives
| Feature | Chatfuel AI | PandaChat | ChatbotGen |
|---|---|---|---|
| Pricing | N/A | N/A | $10/month |
| Rating | 8.3/10 | 8.2/10 | 8.2/10 |
| Channel Coverage | Yes | Yes | Yes |
| Booking & Payments | Yes | Yes | Partial |
| Lead Capture Depth | AI lead capture and qualification | Contextual lead capture and knowledge base | Smart forms and lead capture |
| No-code Customization | Yes | Partial | Yes |
| Human Handoff | Yes | Yes | Partial |
| Integration Breadth | Integrations and API access | Ecommerce and CRM integrations | REST API and core integrations |
| Compliance & Security | Yes | Partial | Partial |
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