Overview
CX Score is an AI-first Campaign Ops platform that helps digital marketing teams create, deploy, measure, and continuously optimize personalized omnichannel campaigns. The platform centers on a proprietary Customer DNA technology using multimodal embeddings and Generative AI to build dynamic audiences, generate personalized recommendations and creatives, and coordinate messages across channels. Key capabilities include autonomous campaign operations (Campaign Copilot), real-time incremental attribution, dynamic audience segmentation, and AI-driven accessibility testing using synthetic users. CX Score emphasizes open architecture (CDP-friendly or CDP-free integration), privacy-safe measurement, and rapid time-to-value for marketing organizations of various sizes. (Not found: specific technical stack, pricing, or launch year.)
Key Features
Customer DNA
Uses multimodal embeddings and generative AI to create persistent, evolving customer profiles for personalization and audience building.
Campaign Copilot (Autonomous Campaign Ops)
Automates campaign creation, cross-channel deployment, and continuous optimization with modules like ROI Manager, Scoring, Personalization, and Networks.
Real-Time Incremental Attribution
Privacy-safe, causal and incrementality-driven measurement to isolate true campaign impact and enable smarter budget allocation.
Dynamic Audience Segmentation
AI-driven, longitudinal audience segmentation that adapts to behavior and preferences for precise targeting and improved conversions.
AI-Powered Accessibility (CXScan / Synthetic Users)
Generates synthetic users with varied impairments to validate journeys, detect accessibility issues, automate remediation, and assure regulatory compliance.
Real-Time Analytics & ROI Management
Live performance visibility, attribution insights, and ROI-focused recommendations to reallocate spend and maximize impact.
Who Can Use This Tool?
- Digital Marketing Teams:Create, experiment, and optimize personalized omnichannel campaigns with AI-driven automation.
- Enterprises & Agencies:Manage large campaign portfolios, measure incremental ROI, and optimize cross-channel spend at scale.
- Product & Dev Teams:Automate accessibility validation and remediation using synthetic users and DevOps integrations.
- Small Businesses:Quickly onboard omnichannel campaigns and gain real-time insights without a full CDP investment.
Pricing Plans
Pricing information is not available yet.
Pros & Cons
✓ Pros
- ✓Strong AI-first positioning (Customer DNA, multimodal embeddings, generative capabilities).
- ✓End-to-end campaign ops: creation, deployment, measurement, and automated optimization.
- ✓Real-time incremental attribution and privacy-safe measurement approach.
- ✓Dynamic audience segmentation and personalization across channels.
- ✓Accessibility testing with AI-generated synthetic users for WCAG and regulatory compliance.
- ✓Open architecture that can work with or without an existing CDP.
✗ Cons
- ✗No public pricing or transparent plans available on the website.
- ✗Limited technical or third-party validation (case studies, benchmarks not found).
- ✗Limited developer documentation and publicly available API details (not found).
- ✗Contact/sales-driven conversion funnel rather than self-serve trial or pricing.
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