Overview
Dema.ai is an omnichannel commerce intelligence platform built for D2C brands, retailers, and scale-ups. It unifies e-commerce, POS, marketing, inventory, and logistics data into a single data layer and provides real-time dashboards, ML-based attribution (MTA), profit-focused Marketing Mix Modeling (MMM), incrementality testing, and forecasting. Dema emphasizes profit-first measurement and links measurement outputs directly into attribution and budgeting workflows to drive actionable optimization. The platform targets mid-market to enterprise customers and offers tailored onboarding and analyst support to ensure value capture. (Source: Dema homepage, pricing, and about pages.)
Key Features
Real-time Profitability Dashboards
Live views of profit after costs, revenue, CAC, AOV, CVR, and margins for fast decision-making.
Unified Measurement (MMM + MTA + Incrementality)
Integrated framework combining Marketing Mix Modeling, ML-based multi-touch attribution, and lift/holdout testing for robust causal insights.
Omnichannel & POS Integrations
Connects Shopify, Shopify POS, Lightspeed, Sitoo, and other systems to attribute offline sales to digital campaigns and track store-level performance.
ML-based Attribution Engine (MTA)
Algorithmic credit allocation across touchpoints, with multiple attribution model options (last-click, linear, ad-platform, ML-based).
Forecasting & Scenario Modeling
Order forecasting, scenario budget planning, and media spend shift simulations to plan and predict outcomes.
Secure Enterprise Data Pipeline & Integrations
Native integrations (Shopify documentation exists) and a secure ingestion layer for enterprise data handling.
Who Can Use This Tool?
- Scale-ups & Enterprises:Unify marketing and sales data to drive profitable growth and enterprise-grade reporting.
- D2C Brands:Optimize assortment, marketing spend and profitability across channels with predictive analytics.
- Retailers:Connect POS and e-commerce data to attribute offline sales and measure store-level performance.
- Growth & Analytics Teams:Use MMM, MTA and incrementality testing to inform budgeting and channel optimization.
Pricing Plans
Core commerce analytics bringing essential real-time ecommerce insights.
- ✓Real-time commerce performance dashboard
- ✓Unified reporting across Meta, Google, TikTok, Klaviyo, Shopify
- ✓Product, variant, and collection-level performance tracking
- ✓AOV, CVR, bounce rate and revenue insights
- ✓Marketing spend and CAC across channels
- ✓Slack and email support from analyst team
- ✓Secure, enterprise-grade data pipeline
- ✓Unlimited team access with custom roles
All-in-one measurement combining MMM, attribution and incrementality testing.
- ✓Full integration of MMM, MTA, and Incrementality Testing
- ✓Real-time performance across e-commerce and media platforms
- ✓Consistent cross-channel attribution balancing short and long term outcomes
- ✓Incrementality testing with lift tests, holdouts & geo experiments
- ✓Scenario modelling & budget planning (media spend shifts)
Connect online and offline sales for store-level attribution and insights.
- ✓Integration with POS systems (Shopify POS, Lightspeed, Sitoo)
- ✓Cross-channel customer journey tracking (store visits ↔ online purchase)
- ✓Store-by-store performance dashboards
- ✓Offline sales attribution for digital campaigns
- ✓Custom location tags and geo-based segmentation
Pros & Cons
✓ Pros
- ✓Unified omnichannel measurement (online + offline + POS)
- ✓Combines MMM, ML-based MTA, and incrementality testing in one platform
- ✓Real-time dashboards and profit-first metrics (profitability after all costs)
- ✓Enterprise-grade integrations and secure data pipeline
- ✓Tailored onboarding and ongoing analyst/growth strategist support
✗ Cons
- ✗High starting price (Foundation begins at €2,500/month) — may be out of reach for smaller merchants
- ✗No public free trial or self-serve free tier
- ✗Positioning and pricing geared toward scale-ups and enterprise, not pure SMBs
- ✗Feature pages are marketing-focused; deeper technical or SLA details require contacting the team or docs
Compare with Alternatives
| Feature | Dema.ai | FULLVENUE | CX Score |
|---|---|---|---|
| Pricing | €500/month | N/A | N/A |
| Rating | 8.2/10 | 8.2/10 | 8.4/10 |
| Measurement Scope | Yes | Partial | Yes |
| Attribution Engine | Yes | No | Yes |
| Activation Pipeline | Partial | Yes | Yes |
| Omnichannel Coverage | Yes | Partial | Yes |
| Real-time Insights | Yes | Yes | Yes |
| Scenario Forecasting | Yes | No | No |
| Data Governance | Yes | Partial | Partial |
| Team Access | Yes | Yes | Partial |
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