Frase is a content optimization platform that combines traditional SEO analysis with Generative Engine Optimization (GEO) to help content rank in search engines and be cited by AI assistants (e.g., ChatGPT, Perplexity, Claude, Gemini). Core capabilities include SERP analysis and competitive research, automated topic and question extraction, real-time SEO+GEO scoring, an AI article writer (brand-voice drafts and Rank-Ready documents), content briefs and templates, URL import and optimization, direct publishing workflows (WordPress, Google Docs), monitoring content opportunities, governance features (brand voice, style guides, custom terms), multilingual support (159+ languages), and integrations such as Google Search Console and a Chrome extension. Frase offers a free GEO Score Checker (no signup required) to measure Authority, Readability, and Structure for AI citation likelihood. Support is available via a Help Center (docs, videos) and email ([email protected]) with a ticket submission page; the support page notes a typical response within ~24 hours. Pricing tiers published on the pricing page include Starter ($38/month), Professional ($98/month, marked Popular), Enterprise (custom pricing), and a pay-as-you-go Instant Rank-Ready documents option (from $3.50 per document). Third-party notes: aggregated search results and review summaries referenced in the gathered material report a G2-like rating around 4.8/5 (should be double-checked live on G2), and founding year references vary between 2016 and 2017 across third-party profiles, so the definitive founding year should be confirmed from an authoritative company source. The information above is extracted from Frase public pages and help docs linked in external_links; third-party rating/founding-year points are marked as uncertain and require live verification.