Rytr is an AI writing assistant positioned for short-form and some long-form use cases. The product markets itself as easy, fast, tone-aware and affordable, and advertises 40+ use cases (emails, ads, product descriptions, blog outlines/sections, social posts, landing pages, etc.), multiple tones, a Chrome extension, and an API for product integrations. Website materials claim tens of millions of content items created and millions of users (these are promotional claims and should be cross-checked against third‑party reviews). Pricing (as listed on the Rytr pricing page at time of review) includes a Free forever tier (10,000 characters/month), an Unlimited monthly plan (site shows $7.50/month) and a Premium monthly plan (site shows $24.16/month). Yearly billing is offered with an approximate ~20% discount vs monthly pricing per site messaging; payments are processed via Stripe and monthly plans are cancellable. Paid tiers include plagiarism checks (counts vary by plan) and expanded tone/language support. The site includes a Chrome extension and an API (pay-as-you-use pricing with free starter credits). API docs are linked from the API page and reference GitHub-hosted documentation. Features highlighted: 40+ templates/use-cases, AI Autocomplete, Continue Writing, Paragraph Generator, Rewording, Sentence Shortener, Grammar & Readability improver, Text Inflator, AI Command Generator, tone-matching and configurable brand voice in paid tiers, and language support that expands on higher plans (Premium lists 35+ languages). The /features route returned a 404 during checks, so some feature detail required reconfirmation via homepage, help center, or use-case pages. Reputation: Rytr displays many customer testimonials on its Reviews/User Love page. Third-party review sites (G2, Capterra, Trustpilot) have listings; G2 search results showed pages with ratings around ~4.7–4.9 (hundreds of reviews in search results). Public signals praise speed, ease-of-use and value for short-form tasks, with some complaints about accuracy, limits, or capacity in certain cases. Legal/regulatory: An important item for due diligence — the FTC brought an action and approved a final order against Rytr LLC related to marketing/sale of an AI “testimonial & review” service. FTC documents and a press release appear on ftc.gov; this is a material item to verify. Site notes: home, pricing, reviews, API, press, terms, blog, help center were available; /features returned 404. Contact/support email referenced in Terms: [email protected]. Terms and Privacy Policy pages are present and include subscription, auto-renewal, cancellation and licensing details. Sources referenced: rytr.me (home, pricing, reviews, API, press, terms, privacy, help center, blog/use-cases) and linked third-party review sites and FTC materials discovered during searches. Confirm current live data for pricing, review counts, and FTC documents when performing formal due diligence.