Overview
Breeze (marketed as HubSpot AI) is HubSpot’s integrated AI layer that lives inside the HubSpot Customer Platform, providing a contextual assistant (Breeze Assistant), deployable AI teammates (Breeze Agents), and an ecosystem (Marketplace, Studio, Community Library) for discovery and customization. Breeze Assistant is a free AI companion that uses CRM data to assist with meeting prep, content creation, summaries, and insights. Breeze Agents automate workflows across marketing, sales, and service—examples include content generation, prospecting, customer service agents that convert conversations to knowledge base articles, and data/segmentation tasks. Access to advanced agents and premium AI capabilities varies by Hub (Marketing, Sales, Service, Content, Data, Commerce) and is typically included in paid tiers or enabled via HubSpot Credits. HubSpot emphasizes trust and safety with model cards and opt-in beta access for advanced features. Rationale: HubSpot is a mature, widely adopted CRM/platform (reported ~278,000 customers in 135 countries). Breeze is tightly integrated across HubSpot’s widely used hubs, benefits from HubSpot’s large customer base and partner ecosystem, and is gaining traction through built-in assistant and agents. Reviews and product signals show strong adoption and enterprise-grade integrations; however Breeze is newer and some advanced capabilities are gated behind paid tiers and credits, which prevents a perfect score. Important Pricing Notes / Gaps: HubSpot uses seat-based and tiered pricing for hubs; many AI Agent capabilities are available only in premium tiers or via HubSpot Credits. The central /pricing page extraction encountered validation errors in the automated extractor (some plan feature lists exceed extraction limits). For full and authoritative pricing (including HubSpot Credits and enterprise onboarding fees), see the official pricing pages: https://www.hubspot.com/pricing and https://www.hubspot.com/pricing/hubspot-credits. Missing / Not found items: Precise HubSpot Credits unit pricing and per-agent usage costs: Not extracted (see HubSpot Credits page). Some consolidated /pricing page details could not be fully parsed by the extractor (validation errors). For complete, up-to-date enterprise pricing (onboarding fees, seat addons, contact limits), please consult: https://www.hubspot.com/pricing and contact HubSpot sales. Sources visited and notes: Homepage: https://www.hubspot.com (platform overview, 278k customers stat). Breeze / AI page: https://www.hubspot.com/products/artificial-intelligence (primary source for Breeze capabilities). Marketing Hub: https://www.hubspot.com/products/marketing (pricing tiers extracted). Sales Hub: https://www.hubspot.com/products/sales (pricing tiers extracted). Developer docs: https://developers.hubspot.com/docs (developer onboarding, CLI, APIs). Knowledge Base / Help: https://knowledge.hubspot.com. HubSpot Credits search result: https://www.hubspot.com/pricing/hubspot-credits (recommended for AI credit pricing).
Key Features
Breeze Assistant
A free AI companion that uses CRM context to draft copy, prepare meetings, summarize records, and provide quick business insights.
Breeze Agents
Deployable, customizable AI agents for tasks such as prospecting, content creation, customer support automation, and onboarding workflows.
AI-powered Content Tools
Generate blog posts, emails, landing pages, repurpose content, and create CTAs/pages with AI builders.
AI for Sales (Prospecting & Forecasting)
Prospecting agents, AI-driven contact research, and forecasting tools to prioritize and predict pipeline outcomes.
AI Customer Agent (Service)
Automate responses, convert conversations into knowledge base articles, and scale support with agents that surface answers from CRM and KB.
Breeze Marketplace & Studio
Discover, customize, and share agents and assistant templates; extend AI through community-built assets.
Who Can Use This Tool?
- Marketers:Create, optimize, and personalize campaigns faster with AI content and segmentation.
- Sales Teams:Automate prospecting, enrich outreach, and forecast pipeline using AI agents.
- Customer Support:Scale service with AI agents, automate replies and convert conversations to knowledge base articles.
- Developers:Extend HubSpot AI via APIs, build custom agents, and integrate CRM data into apps.
Pricing Plans
Free AI companion using CRM data to draft content, prepare meetings, and surface insights.
- ✓CRM-aware content generation
- ✓Meeting and call prep
- ✓Summaries of records and conversations
Basic marketing tools: email campaigns, lead capture forms, live chat.
- ✓Automate email campaigns
- ✓Create lead capture forms
- ✓Set up live chat
Includes deal tracking, live chat, and meeting scheduling.
- ✓Track deals
- ✓Engage visitors with live chat
- ✓Schedule meetings without back-and-forth
Deployable AI agents for prospecting, content creation, customer service automation; access included in premium Hub tiers or via HubSpot Credits.
- ✓Automate prospecting and outreach
- ✓Generate and repurpose content
- ✓Customer service conversation to KB conversion
- ✓Audience segmentation and personalization
Starter tier, billed per seat: calls-to-action, multiple currencies, remove branding.
- ✓Set up calls-to-action
- ✓Display multiple currencies
- ✓Remove HubSpot branding
Per-seat subscription to automate outreach, collect payments, and personalize content.
- ✓Automate personalized outreach
- ✓Collect payments instantly
- ✓Personalize content
Professional tier with 3 seats included: personalization, search optimization, customer agent.
- ✓Personalize content
- ✓Optimize search
- ✓Deploy customer agent
Per-seat subscription for prospecting, AI forecasting, and automated follow-ups.
- ✓Find and engage high-value prospects
- ✓Predict revenue with AI forecasting
- ✓Create automated follow-ups
Enterprise tier with 5 seats included: revenue tracking, A/B tests, journey mapping.
- ✓Track revenue
- ✓Run A/B tests
- ✓Map customer journeys
Per-seat enterprise plan with custom objects, AI scoring, and conversation intelligence.
- ✓Create custom objects for processes
- ✓Score leads with AI
- ✓Coach reps with conversation intelligence
Pros & Cons
✓ Pros
- ✓Deep CRM-context integration (AI uses your CRM, conversations, documents, and web signals).
- ✓Built-in across Marketing, Sales, Service and Content—single-pane AI experience.
- ✓Breeze Assistant available for free; lower friction to try AI features.
- ✓Large ecosystem and marketplace for agents and templates.
✗ Cons
- ✗Advanced agents and heavy usage require paid tiers or credits—potentially costly for some teams.
- ✗Some advanced features are in beta or require opt-in; enterprise readiness varies by feature.
- ✗Pricing model and credit system add complexity to cost forecasting.
Compare with Alternatives
| Feature | HubSpot AI (Breeze) | Brevian | SalesCloser AI |
|---|---|---|---|
| Pricing | $15/month | N/A | N/A |
| Rating | 9.0/10 | 8.1/10 | 8.3/10 |
| CRM Integration Depth | Yes | Partial | Yes |
| Agent Autonomy | Yes | Partial | Yes |
| Context Awareness | Yes | Yes | Partial |
| Sales Enablement | Yes | Yes | Yes |
| Content Tools | Yes | Partial | Partial |
| Workflow Orchestration | Yes | Partial | Yes |
| Marketplace Extensibility | Yes | Partial | Partial |
| Security & Governance | Yes | Yes | Partial |
Related Articles (8)
A quick, practical guide showing how Breeze Assistant boosts service speed and resolution quality.
A concise guide showing how Breeze Assistant powers faster tasks and more closed deals in sales workflows.
A practical tutorial showing how to use the Breeze Prospecting Agent to boost your lead pipeline with AI.
Discover Breeze AI’s HubSpot integrations to automate content, support, and sales for scalable growth.
A step-by-step guide to creating, configuring, deploying, and testing HubSpot's Breeze-powered customer agent.
