Overview
Olark is a web-based live chat platform emphasizing accessibility (WCAG 2.1 AA), integrations, and AI augmentation of agents. Core capabilities include a customizable chatbox (themes, position, sizing, RTL), pre- and post-chat surveys, file uploads, visitor details and page tracking, greeters, offline/contact forms, targeted greetings, routing rules, canned responses, chat transfer, per-agent limits, and groups. Olark offers AI automation and a Chatbot CoPilot for routine responses and workflow automation (with more advanced AI available in Pro). Analytics and reporting include real-time metrics, chat volume, transcripts, tagged searches, export/email summaries, and GA4 integration. A drag-and-drop form builder supports pre-chat and offline forms to collect visitor data. Cobrowsing and other PowerUps are offered as add-ons (cobrowsing commonly cited at $99/month; other PowerUps roughly $29–$99/month). Integration options include 100+ plugins and a comprehensive JavaScript API for localization, per-page configuration, attaching custom data, and custom click-to-chat behavior. The widget can be installed across multiple domains/subdomains without per-domain pricing increases. Pricing includes a Free tier (limited), a Standard plan starting at $29/agent/month, and a Pro plan with custom pricing and enterprise features (advanced AI, all PowerUps, dedicated account manager, priority support, professional services). Billing options include monthly, or 1- or 2-year commitments with discounts; enterprise agreements may allow invoice/PO. Security and privacy features include AES encryption for transcripts and sensitive data, offsite backups on AWS, GDPR consent and data redaction options, IP blocking, PCI-compliant Stripe payment processing (the chat widget is not PCI-certified for collecting card numbers), admin/operator roles, access controls and logging. Public materials do not list SOC/ISO certifications; organizations requiring formal certifications should verify with sales. Support includes email and chat support and self-serve docs for standard plans; Pro/Enterprise customers receive dedicated account management, live training, and professional services. Developer notes: Olark provides a full client-side JavaScript API enabling deep customization, localization, analytics callbacks, and cross-domain embedding. The platform is web-based and supports modern browsers with a simple JS snippet install and CMS plugins available. Recommended verification points before enterprise adoption: confirm Pro pricing and exact PowerUp packaging, request security documentation (SOC2/ISO/DPA/data residency) if required, confirm PCI-related constraints for card data handling in chats, and request SLA/uptime and enterprise support terms in sales conversations.
Key Features
Live Chat
Customizable chatbox with themes, position, sizing, RTL support, pre- and post-chat surveys, file uploads, visitor details, page tracking, greeters, and offline/contact forms.
Automation & Routing
Targeted greetings, routing rules, canned responses, chat transfer, per-agent limits, group routing and automation rules.
Chatbots & AI
AI automation and Chatbot CoPilot for routine responses and workflow automation; Pro includes more advanced AI features.
Analytics & Reporting
Real-time metrics, chat volume, transcripts, tagged searches, exports/email summaries, and GA4 integration.
Custom Forms
Drag-and-drop pre-chat and offline form builder to collect structured visitor data.
Cobrowsing & PowerUps
Cobrowsing and other PowerUps available as add-ons (cobrowsing commonly listed at $99/month; other PowerUps roughly $29–$99/month).




Who Can Use This Tool?
- Sales & Marketing:Use for lead capture, targeted greetings, automation, and CRM integrations to drive conversions and campaign follow-up.
- Customer Support:Use for real-time support, canned responses, routing, transcripts, and analytics to manage support workload and quality.
- Developers & IT:Use JavaScript API and integrations for deep customization, localization, analytics callbacks, and cross-domain embedding.
Pricing Plans
Limited free tier for one agent and up to ~20 chats/month (availability and limits may vary).
- ✓One agent
- ✓Basic chat widget
- ✓Limited chat volume
- ✓Access to help center and docs
Starts at $29 per agent per month (monthly billing). Includes core chat features, reporting, integrations, basic support, and accessibility compliance.
- ✓Core chat features
- ✓Reporting & basic analytics
- ✓Integrations
- ✓Basic email and chat support
- ✓Accessibility (WCAG) compliance
Custom pricing. Adds advanced AI automation/chatbots, all PowerUps included (per some materials), dedicated account manager, live training/pro services, priority support, and expanded communication channels where offered.
- ✓Advanced AI automation & Chatbot CoPilot
- ✓All PowerUps (subject to current packaging)
- ✓Dedicated account manager
- ✓Priority support and live training
- ✓Professional services and onboarding
Add-on PowerUps priced individually (approximately $29–$99/month each depending on the PowerUp). Specific PowerUp pricing and inclusion by plan should be confirmed with sales.
- ✓Optional feature add-ons (e.g., premium integrations, advanced automations)
- ✓Priced per PowerUp
- ✓Can be included in demos for evaluation
Cobrowsing PowerUp commonly cited at $99/month. Confirm exact pricing and availability with sales.
- ✓Real-time cobrowsing session capability
- ✓Often sold as an add-on PowerUp
- ✓Pricing commonly listed at $99/month
Pros & Cons
✓ Pros
- ✓Accessible and WCAG-focused chat widget
- ✓Multi-channel capabilities including SMS and expanded channels via Pro
- ✓AI chatbots and Chatbot CoPilot to augment agents
- ✓Comprehensive JavaScript API and 100+ integrations
- ✓Multi-domain support without per-domain pricing
- ✓Competitive entry price ($29/agent/mo) and a 14-day free trial
✗ Cons
- ✗Pro pricing is custom and must be requested from sales (not publicly listed)
- ✗Many advanced features require paid PowerUps (additional monthly cost)
- ✗No explicit public listing of SOC/ISO certifications in available materials; verify for enterprise compliance
- ✗Chat widget is not PCI-certified for collecting full card numbers—avoid entering card numbers in chat
- ✗SLA/enterprise support terms and data residency details require confirmation with sales
Compare with Alternatives
| Feature | Olark | Freshchat | Chatling |
|---|---|---|---|
| Pricing | $29/month | N/A | $29/month |
| Rating | 8.8/10 | 8.1/10 | 8.1/10 |
| Live Chat Core | Yes | Yes | Partial |
| Chatbot Builder | Yes | Yes | Yes |
| Omnichannel Reach | Partial | Yes | Yes |
| Agent Workspace | Partial | Yes | No |
| Accessibility & Compliance | Yes | Partial | Partial |
| Developer Extensibility | Yes | Yes | Yes |
| Cobrowse & Tools | Yes | No | No |
| Analytics Depth | Comprehensive analytics and reporting | Advanced analytics and journey insights | Built-in analytics and controls |
