Overview
Segwise is an AI-driven creative analytics platform that automatically tags creative elements (hooks, characters, CTAs, emotions, products, etc.) across ad creatives, unifies data from many ad networks/MMPs/DSPs, and maps those tags to performance metrics such as ROAS, CPA, LTV, and conversion rates. The platform emphasizes cross-network, tag-level creative insights, fatigue tracking, automated creative iteration suggestions, and no-code integrations so teams can optimize creative performance and protect ad spend. Observed capabilities include multimodal AI creative tagging (visual and audio), cross-network creative analytics across 15+ networks/data sources, tag-level performance mapping, Studio View for multi-project management, creative fatigue tracking and alerts, automated creative-iteration suggestions, competitor/ad library tracking, custom dashboards and automated reporting, no-code connectors, collaboration and role-based access control, and SOC-certified enterprise security. The public pricing page existed but content extraction was ambiguous; the site references a 14-day free trial and various blog references to free plans, credits, and paid tiers (examples include mentions of “from $39” and credit counts such as 50/400 credits), but these blog snippets came from multiple contexts and the extractor failed to validate a definitive public price grid. Recommended next steps are to review the pricing page directly, start the free trial or request a demo to validate connectors, and contact Segwise sales for SOC documentation and custom/enterprise pricing details.
Key Features
Multimodal AI creative tagging
Automatic detection and tagging of visual and audio elements in creatives (hooks, characters, CTAs, emotions, products).
Cross-network creative analytics
Consolidates creative-level performance across 15+ networks and data sources (ad platforms, DSPs, MMPs, internal sources).
Tag-level performance mapping
Links specific creative elements to financial KPIs like ROAS, CPA, LTV and conversion rates.
Studio View / multi-project management
Manage multiple apps/games/brands and switch between projects while preserving consistent analytics.
Creative fatigue tracking & alerts
Monitors creatives for performance decline with custom fatigue thresholds and alerting.
Automatic creative iteration suggestions
Data-backed variant suggestions to counter fatigue and meet ad network diversity requirements.
Who Can Use This Tool?
- performance marketing teams:Optimize creative-driven ROAS, cross-network reporting, and fatigue detection using tag-level insights.
- mobile game UA teams:Manage multi-app creative analytics, track fatigue, and validate network/MMP connectors for UA measurement.
- DTC & subscription brands:Scale creative testing and map creative elements to conversion and LTV metrics for growth.
- agencies & growth teams:Monitor competitor ads, consolidate cross-client creative performance, and automate creative iteration.
Pricing Plans
14-day free trial referenced on the site. Details and eligibility should be confirmed on the pricing or signup pages.
- ✓Access to trial environment
- ✓Connector verification (subject to account capabilities)
Site and blog snippets reference tiered and credit-based plans and paid tiers (examples in blog references include mentions such as 'from $39' and credit bundles like 50/400 credits). Public pricing page extraction was ambiguous; confirm directly on the pricing page or with sales.
- ✓Tiered or credit-based usage
- ✓Feature tiers and quotas (details vary by plan)
Enterprise and agency features appear to be custom-priced; contact Segwise sales for exact pricing and SOC documentation.
- ✓Custom integrations and security documentation
- ✓Role-based access and enterprise controls
Pros & Cons
✓ Pros
- ✓Automated multimodal tagging reduces manual labeling work
- ✓Cross-network consolidation enables consistent creative-level analytics
- ✓Tag-level mapping to financial KPIs helps quantify creative impact on ROAS/CPA/LTV
- ✓Creative fatigue monitoring and data-backed iteration suggestions support performance optimization
- ✓No-code connectors reduce engineering overhead
- ✓SOC-certified enterprise-grade security referenced
✗ Cons
- ✗Public pricing and plan details were ambiguous in extraction; exact prices, credit rules, and plan contents need confirmation
- ✗Exact connector list (15+ networks referenced) was not captured in extracts and should be validated during trial/demo
- ✗I did not capture explicit support email/phone in extracts; contact path should be confirmed on the site
Compare with Alternatives
| Feature | Segwise | GetCrux | Neurons AI |
|---|---|---|---|
| Pricing | N/A | $999/month | N/A |
| Rating | 8.4/10 | 8.0/10 | 8.1/10 |
| Multimodal Tagging Depth | Yes | Yes | No |
| Cross-Network Consolidation | Yes | Partial | No |
| Tag Performance Mapping | Yes | Partial | No |
| Attention Heatmaps | No | No | Yes |
| Automated Iteration Suggestions | Yes | Yes | Yes |
| Fatigue Detection | Yes | No | No |
| Competitor Library | Yes | No | No |
| Enterprise Integrations | Yes | Yes | Yes |
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