Overview
Neurons AI is a neuroscience-driven marketing AI that predicts attention, memory (recall), engagement, trust and related behavioral metrics for image and video creatives. The product provides fast eye-tracking heatmap predictions, Memory & Engagement metrics with AI recommendations, industry benchmarks, batch processing for large volumes, reporting and collaborative workflows, and a RESTful JSON API for integrating predictions into dashboards, CMS, DSPs or product workflows. The company emphasizes cognitive neuroscience, machine learning and psychology as the scientific basis for its metrics, highlights ethical AI practices, and claims enterprise-grade security and GDPR compliance. Pricing is quote-based (Small, Medium, Enterprise tiers) with no published list prices and no public free trial; prospects are encouraged to request demos or submit a "Get my quote" form. Notable product updates include folding VisualEyes eye-tracking predictions into Neurons AI and launching the Memory & Engagement metrics while sunsetting some earlier beta scores. Proof points cited on the site include case outcomes such as an agency reporting approximately a 43% CTR increase. Company background notes the founder is neuroscientist Dr. Thomas Ramsøy.
Key Features
Predictive attention & behavioral scores
Predictive scores for attention, memory (recall), engagement, trust and related behavioral metrics to evaluate creatives before launch.
Attention heatmaps
Fast eye-tracking heatmap predictions (seconds) showing where viewers will look and what they miss.
Memory & Engagement metrics
AI-driven Memory and Engagement scores for image and video with recommendations; replaced some earlier beta metrics.
AI recommendations
Actionable, science-informed suggestions to improve creatives and speed pre-launch optimization.
Industry benchmarks
Compare creatives to industry standards to provide performance context for scores.
Batch & scale
Bulk uploads and batch processing to score thousands of assets for automation at scale.
Who Can Use This Tool?
- Agencies:Creative teams and agencies use it for ad creative optimization and client work at scale.
- Brands:Brand teams use it to pre-test creatives, shorten decision cycles and reduce revisions.
- Enterprises:Enterprises use API access and batch processing for automated scoring, reporting and integrations.
- Developers:Developers integrate the REST API into dashboards, CMS, DSPs and product workflows.
Pricing Plans
Entry-level, quote-based tier for small teams; pricing provided after brief and demo.
- ✓Quote-based pricing
- ✓Access to predictive scores and heatmaps
- ✓Demo and onboarding guidance
Mid-tier, quote-based plan for growing teams; pricing tailored to volume and use case.
- ✓Batch processing
- ✓Industry benchmarks
- ✓API access (subject to quota and agreement)
Enterprise tier with scale, automated scoring, security, GDPR compliance and SLAs; pricing by negotiation.
- ✓Automated scoring at scale
- ✓Enterprise security and compliance
- ✓Custom SLAs and integration support
Pros & Cons
✓ Pros
- ✓Fast pre-testing alternative to slow A/B tests for creative optimization
- ✓Predictive attention, memory and engagement metrics with AI recommendations
- ✓Fast eye-tracking heatmap predictions and batch processing for large volume
- ✓RESTful JSON API enables integrations into dashboards, CMS, DSPs and workflows
- ✓Emphasis on cognitive neuroscience, ethics and claimed enterprise security/GDPR compliance
✗ Cons
- ✗Pricing is quote-based with no published list prices
- ✗No public free trial; demos and quote requests are emphasized
- ✗Some earlier beta metrics were sunsetted (site notes migration to new metrics)
Compare with Alternatives
| Feature | Neurons AI | Segwise | UserTesting AI |
|---|---|---|---|
| Pricing | N/A | N/A | N/A |
| Rating | 8.1/10 | 8.4/10 | 8.3/10 |
| Attention Modeling | Yes | No | No |
| Heatmap Fidelity | High fidelity neuroscience heatmaps | No | No |
| Behavioral Grounding | Yes | Partial | Yes |
| Creative Tagging | No | Yes | No |
| Actionable Recommendations | Yes | Yes | Yes |
| Batch & Scale | Yes | Yes | Yes |
| API & Integrations | Yes | Yes | Yes |
| Collaboration Workflow | Yes | Yes | Yes |
Related Articles (6)
November 2025 update: Neurons Impact Score, Brand Kit, and Engagement + Memory metrics to supercharge ad creativity.
A hub of CX analytics insights on attribution, experimentation, and data governance for trusted decision-making.
A clear overview of Neurons AI’s benchmark-driven insights and four actionable recommendations to optimize ad creative using advanced LLMs.
Neurons builds AI-powered neuroscience tools to improve decision-making and customer relationships, led by Dr. Thomas Ramsøy.
AI-powered platform delivering real-time attention scores, engagement, and ad recall with benchmark comparisons and expert optimization guidance.
