Overview
Senso.ai is an AI-powered knowledge and ground-truth platform that converts enterprise content (documents, call transcripts, chats, etc.) into a verified source of truth so external LLMs and AI search (e.g., ChatGPT, Perplexity, Claude, Gemini) return accurate, brand-aligned answers. Core workflow described on the homepage: Discover (monitor AI presence and gaps), Establish (generate/validate ground-truth content), and Deploy & Maintain (connect verified outputs to AI platforms and continuously monitor and refine). Key capabilities described across the main site and geo subdomain include: tracking AI visibility across AI platforms and search results; evaluating answer quality and how AI interprets pages; identifying content gaps and auto-filling content using LLM-optimized templates; generating compliant, auditable ground-truth content and deploying it to AI vendors; and collaboration and analytics features such as leaderboards, trending prompts, and dashboards. Pricing emphasizes custom/enterprise tiers with a "Try for free" free assessment option; no public per-seat or per-month list prices were visible. Homepage cites customer examples including credit unions (TruStone Financial Credit Union and Central Willamette Credit Union). Public signals collected: a BetaKit article reporting a CA$1.5M seed round (May 2019) was noted; Senso is listed on Y Combinator’s companies list (Senso, YC W24); a LinkedIn company page exists (company size listed ~11–50; locations include Toronto / San Francisco depending on profile). Several pages returned 404 during collection (/docs, /contact, /features), reducing available public product and support information. Some third-party sources (Crunchbase) were blocked by Cloudflare during scraping; Crunchbase snippets suggested additional names (e.g., Nick Seelert) but could not be fully retrieved. Founders/leadership captured from available sources include Saroop Bharwani (Co-founder / CEO) and Thomas Nelson (CTO & Co-founder); other names require confirmation. Assets and technical details captured include site logos and a geo subdomain (geo.senso.ai) that hosts product sign-in/sign-up flows. Gaps that remain: exact pricing numbers, full docs/feature pages (404s), direct contact details on the public contact URL, and blocked Crunchbase content. Recommended next steps include using the free assessment or sign-up flows, contacting the company via LinkedIn or YC listing, retrying the 404 pages later or with alternate request headers, and requesting investor/press materials to validate funding and founding details.
Key Features
AI visibility tracking
Monitor how company content performs across AI platforms and AI search results to surface where the brand appears and where gaps exist. (source: https://senso.ai/)
Answer quality evaluation
Analyze how AI systems interpret pages and measure the quality and accuracy of answers returned by LLMs and AI search. (source: https://senso.ai/)
Content gap identification and auto-fill
Identify missing topics/pages and auto-fill content using LLM-optimized templates to address gaps. (sources: https://senso.ai/, https://geo.senso.ai/)
Ground-truth generation & deployment
Create verified, compliant content and connect it to AI vendors to ensure answers are aligned, auditable, and brand-compliant. (sources: https://senso.ai/, https://geo.senso.ai/)
Collaboration and analytics
Leaderboards, trending prompts, dashboards, and usage metrics to measure engagement, model usage, and gaps. (sources: https://senso.ai/, https://geo.senso.ai/)
Geo subdomain for product flows
A geo subdomain (geo.senso.ai) hosts product-facing sign-in and sign-up prompts and trial/assessment flows. (source: https://geo.senso.ai/)



Who Can Use This Tool?
- Enterprises:Ensure brand-aligned, auditable answers from LLMs and AI search across large enterprise content repositories.
- Product & content teams:Identify content gaps, generate verified content, and maintain consistent messaging for customer-facing AI answers.
- AI/ML operations:Monitor AI visibility, evaluate answer quality, and deploy verified ground-truth to AI vendors and search platforms.
Pricing Plans
No-cost assessment / try-for-free option to evaluate fit and baseline metrics.
- ✓Free assessment / trial request
- ✓Baseline metrics and network engagement features
- ✓Access to sign-up/sign-in flows via geo.senso.ai
Custom enterprise pricing emphasizing unlimited networks and orgs per network; advanced features and multi-model access for higher tiers.
- ✓Custom enterprise pricing and contracts
- ✓Unlimited networks and unlimited orgs per network
- ✓Default org setup includes 1 AI model (ChatGPT); higher tiers access additional models and advanced features
- ✓Deployment/connectors to AI vendors and monitoring capabilities
Pros & Cons
✓ Pros
- ✓Comprehensive workflow for discovering, establishing, and deploying ground-truth content to AI systems.
- ✓Capabilities for monitoring AI visibility and evaluating answer quality across platforms.
- ✓Features to identify content gaps and auto-generate LLM-optimized content.
- ✓Collaboration and analytics features (leaderboards, trending prompts, dashboards).
- ✓Offers a free assessment / try-for-free path and enterprise customization.
✗ Cons
- ✗Multiple public pages returned 404 (/docs, /contact, /features), limiting available documentation and contact details.
- ✗No public per-seat or per-month pricing; pricing is custom and not transparently listed.
- ✗Some third-party sources (e.g., Crunchbase) were blocked during scraping, leaving gaps in verification.
- ✗Certain leadership/founder details (beyond those observed) require additional confirmation from primary sources.
Compare with Alternatives
| Feature | Senso.ai | illumex.ai | Dashworks |
|---|---|---|---|
| Pricing | N/A | N/A | $12/month |
| Rating | 8.1/10 | 8.3/10 | 8.4/10 |
| Ground-truth Validation | Yes | Partial | Partial |
| Source Provenance | Partial | Yes | Partial |
| Real-time Access | Partial | No | Yes |
| Knowledge Graphing | No | Yes | No |
| Governance Controls | Partial | Yes | Yes |
| LLM Flexibility | Partial | Partial | Yes |
| Content Gap Automation | Yes | No | No |
| Collaboration Analytics | Yes | No | Partial |
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