Overview
STELLA Automotive AI provides a human-feeling, 24/7 conversational AI platform for car dealerships that handles voice, text, and web chat to qualify leads, schedule service, and automate customer engagement. Built as a secure, closed platform with integrations into major dealer systems (CRMs, DMS, service schedulers), STELLA emphasizes configurability, data security (SOC-2), and automotive-specific workflows to scale from single stores to large dealer groups. The site marketing and product pages emphasize voice, SMS/text, and web chat capabilities, deep integrations with vendor partners (examples referenced: CDK, Reynolds & Reynolds, Xtime, Affinitiv, Dealer-FX), and an API for custom integrations. No public numeric pricing or formal public pricing tiers were found; the site asks prospective buyers to contact sales for pricing. During scraping, several pages returned temporary system-error (“Whoops!”) messages which limited extraction of some product details and pricing information. Contact details discovered on the site: [email protected], +(888) 970-9988, address listed as 3001 North Rocky Point Drive East, USA. Sources: https://stellaautomotive.com/ and linked About, product, security, and contact pages.
Key Features
Conversational Virtual Receptionist
Engages inbound calls and web/chat visitors with natural, human-feeling conversations to field FAQs, route contacts, and qualify leads.
Multichannel Booking & Scheduling
Schedules appointments via phone, SMS, and web chat; sends reminders to reduce no-shows and integrates with service schedulers.
CRM / DMS Integration & API
Reads/writes data to dealer CRM/DMS in real time via a flexible API, enabling lead handoff, inventory and customer data sync.
Lead Scoring & Automation
Prioritizes and qualifies leads using behavioral and historical data, enabling timely follow-up and campaign automation.
Security & Compliance
Closed-platform architecture with SOC-2 practices and enterprise-grade controls to protect customer and financial data.
Configurability & Branding
Customizable greetings, workflows, and responses to align with dealership processes and brand voice; supports multiple languages (Spanish noted).
Who Can Use This Tool?
- Dealerships:Automate inbound calls, qualify leads, and convert showroom and service visitors around the clock.
- Service Departments:Reduce call volume, schedule appointments, and manage shop capacity with integrated AI scheduling.
- Dealer Groups / OEMs:Scale consistent customer engagement and reporting across multiple locations with secure integrations.
Pricing Plans
Pricing information is not available yet.
Pros & Cons
✓ Pros
- ✓Industry-specific: built specifically for automotive dealerships and service departments.
- ✓Secure, closed-platform approach with SOC-2 emphasis (reduces data exposure compared to open consumer AI).
- ✓Deep integrations: supports CRM/DMS and vendor partners (CDK, Reynolds & Reynolds, Xtime, Affinitiv, Dealer-FX mentioned).
- ✓Multichannel: handles voice, SMS/text, and web chat; configurable workflows and branded greetings.
- ✓Scalable: designed for single locations to large dealer groups; API for custom integrations.
✗ Cons
- ✗No public pricing transparency — prospective buyers must contact sales for pricing.
- ✗Several site pages currently displayed temporary “Whoops!” system-error messages during scraping, limiting direct access to some content and documentation.
- ✗Limited public documentation or self-serve pricing information discovered during scraping.
Compare with Alternatives
| Feature | STELLA Automotive AI | OneAI | Sameday AI |
|---|---|---|---|
| Pricing | N/A | N/A | $449/month |
| Rating | 8.1/10 | 8.2/10 | 8.2/10 |
| Multichannel Reach | Yes | Partial | Partial |
| CRM/DMS Depth | Yes | Yes | Yes |
| Booking & Handoffs | Yes | Yes | Yes |
| Lead Scoring | Yes | Partial | Partial |
| Customization & Branding | Dealer-focused branding controls | Extensible AI workflow customization | Voice cloning and integration branding |
| Conversation Analytics | Partial | Yes | Partial |
| Compliance & Security | Yes | Yes | Partial |
| Reliability & Uptime | Standard web api reliability | Enterprise grade uptime with VPC support | Redundancy focused telephony reliability |
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