Overview
TheyDo's Journey AI is an AI-driven journey-management platform that continuously mines incoming customer feedback, surfaces and enriches insights within a journey context, and provides prioritized, actionable journey insights in near real time. Core capabilities include continuous AI insight mining, a journey-graph retrieval-augmented generation (RAG) approach for journey-contextual retrieval, live-updating journey maps, insight scoring and prioritization (sentiment, recurrence, variability), automatic journey and insight summarization, automation and storyboard generation, multi-step decision workflows to align work to business KPIs, and an integrations-focused Data Hub for ingesting interviews, surveys, support logs, and VoC tools. Security and privacy claims listed on public pages include ISO 27001, GDPR compliance, and SOC 2 Type 1. The site references private-cloud model options and EU-based storage/residency, and states customer data is not shared with third parties or used to train public models per site copy. Pricing is presented as tiered enterprise offerings with a publicly described 30-day trial, but no public per-seat or per-month list prices are published; TheyDo asks prospects to request custom quotes via a Discovery Discussion. Publicly described pricing tiers/entitlements include: a 30-day Trial (5 users, ~10 journeys, 1 journey framework, unlimited viewers, core Journey AI features, community support), a Management tier (unlimited users, ~20 included journeys, integrations & governance tools, customer success and live support, expanded mapping/management capabilities), and a Strategic/Enterprise tier (SSO and advanced governance, data-warehouse/enterprise connections, unlimited workspaces, custom taxonomy/templates/scoring, dashboards/exports/custom branding, legal & security review support, VOC integrations, dedicated onboarding/support). Known public gaps: no published per-seat/per-month prices, limited technical detail about APIs/full integration lists/model specifics/data-volume limits, and enterprise SLA/implementation timelines that appear to be negotiated case-by-case. Recommended next actions: schedule a Discovery Discussion for custom pricing/quote, request a technical demo and explicitly ask about required integrations, APIs, model hosting, and security artifacts, or request the 30-day trial and confirm trial limits relevant to your use case. Optional next-step services noted by the investigator: drafting intake answers for the TheyDo discovery form, preparing a checklist of technical and contractual questions for a demo (security, integrations, SLAs, export formats, data retention), and attempting to locate additional public case studies or integration lists on request.
Key Features
AI Insight Mining
Continuously listens to incoming feedback, surfaces new insights, and enriches existing insights within a journey context.
Journey Graph (RAG)
Retrieval-augmented generation approach focused on journey context for higher-accuracy retrieval and summarization.
Live Journey Maps
Journey maps that update as new insights arrive, reflecting emergent behaviors and changes over time.
Insight Scoring & Prioritization
Scores and ranks insights by sentiment, recurrence, and variability to produce unified priority scores.
Journey & Insight Summarization
Automatic summarization and emergent journey frameworks across nested journeys for concise, actionable outputs.
Automation & Storyboard Generation
Tools to generate visual storyboards and suggested journey structures to accelerate decisioning and communications.



Who Can Use This Tool?
- Customer experience (CX) teams:Mine feedback streams, build live journey maps, prioritize opportunities, and align actions to KPIs.
- Product and operations teams:Use summarized journey insights and storyboards to inform product changes and operational improvements.
- Enterprise buyers / IT/security:Assess enterprise governance, data residency, integrations, and legal/security support for large-scale deployments.
Pricing Plans
30-day trial with limited journeys and users for evaluation.
- ✓30-day trial
- ✓5 users
- ✓10 journeys included
- ✓1 journey framework
- ✓Unlimited viewers
- ✓Core Journey AI features (journey mining, summarization, Opportunity Reveal)
- ✓Community support / AI-based help
Scalable workspace with integrations, governance, and support.
- ✓Unlimited users
- ✓1 workspace (scalable)
- ✓Up to ~20 included journeys
- ✓Integrations & governance tools
- ✓Customer Success support, SLA & live support
- ✓More mapping & management capabilities (templates, editors, viewers)
Enterprise-grade features, customizations, security, and dedicated support.
- ✓SSO and advanced admin governance
- ✓Data warehouse / enterprise connections
- ✓Unlimited workspaces
- ✓Custom taxonomy, templates, and scoring
- ✓Dashboards & reporting, exports (PDF/custom branding)
- ✓Legal & security review support, VOC channel integrations
- ✓Dedicated onboarding / support options
Pros & Cons
✓ Pros
- ✓Continuous AI-driven insight mining that enriches insights in a journey context.
- ✓Journey-graph RAG approach for higher-accuracy, context-aware retrieval and summarization.
- ✓Live-updating journey maps and automatic journey/insight summarization.
- ✓Insight scoring and prioritization to create unified priority scores.
- ✓Automation, storyboard generation, and decision workflows to drive action.
- ✓Integrations and a Data Hub to ingest multiple feedback sources.
- ✓Enterprise-grade security claims (ISO 27001, GDPR compliance, SOC 2 Type 1) and mentions of EU-based storage/private-cloud options.
✗ Cons
- ✗No public per-seat or per-month pricing figures published on the pricing page.
- ✗Public pages describe capabilities but lack detailed technical specifics (APIs, full integration lists, model hosting details, data-volume limits).
- ✗Availability and specifics of enterprise SLAs, custom integrations, and legal/security review timelines are not published and likely negotiated with sales.
Compare with Alternatives
| Feature | TheyDo Journey AI | UserTesting AI | Sunrise AI |
|---|---|---|---|
| Pricing | N/A | N/A | N/A |
| Rating | 8.4/10 | 8.3/10 | 8.0/10 |
| Insight Source Breadth | Feedback, analytics, integrations | Behavioral data and participant panel | Integration-driven customer data |
| Journey Modeling Depth | Graph-based live journey maps | Limited journey modeling | Limited journey modeling |
| Summarization Fidelity | RAG-powered context-aware summaries | Transcript-driven summaries | Agent-driven summaries |
| Prioritization Engine | Yes | Partial | Partial |
| Integration Breadth | Integrations plus data hub | Open API and integrations | Integration-focused connectors |
| Action Automation | Yes | No | Partial |
| Enterprise Governance | Yes | Yes | Yes |
Related Articles (4)
TheyDo's Journey AI surfaces real-time insights from customer journeys, turning data into actionable, prioritized opportunities.
A practical guide to turning five types of customer research into actionable journeys with Journey AI.
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An overview of Journey AI, an AI-powered tool that converts qualitative data into instant, editable customer journey maps.
