Hypotenuse AI is an AI-first platform focused on ecommerce product content and catalog data workflows. It provides bulk generation of product descriptions, bullet points, collection copy, SEO metadata, translations/localizations, image overlays and edits, and other marketing content. Core capabilities include CSV/XLSX bulk import and export, brand-voice and tone customization, SEO research and optimization, attribute enrichment (AI-PIM features such as classification, standardization, validations, and taxonomy alignment), image editing tools (background removal, staging, overlays), governance features (roles, permissions, workflows, approvals), and a REST API for programmatic integrations and bulk operations. The company emphasizes enterprise functionality and security (SOC 2 referenced, encryption at rest and in transit, customer data ownership and non-use for model training) and supports integrations with platforms such as Shopify, Salsify, and SFCC as well as bidirectional connectors to ERPs, CMSs, and PIMs. Hypotenuse was founded in 2020 and lists CEO/co-founder Joshua Wong (YC S20). There is a 7-day free trial available for first-time users; enterprise and high-volume ecommerce plans use custom pricing and require sales engagement for tailored quotes. Documentation and developer resources are available via the help center and API/developer pages, though some top-level docs/features URLs were noted as returning 404s in the extraction checks.