Overview
Murf AI is a cloud-first text-to-speech and voice platform that provides studio-grade voiceovers, multilingual dubbing, and developer APIs for real-time voice agents. It combines an AI Voice Studio (for creators and teams) with scalable APIs (Falcon for low-latency agents and Speech Gen 2 for high-fidelity output). Murf offers fine-grained control over pitch, speed, prosody, pronunciation, and expressive speaking styles. The platform supports 200+ voices across 30–35+ languages and provides features like voice cloning/voice changer, SSML support, exact-duration controls for dubbing, and integrations with third-party tools (PowerPoint, Canva, Adobe). Murf targets creators, learning teams, product teams and developers who need cost-efficient, production-grade synthetic voices and localization.
Key Features
200+ Realistic Voices
High-quality, expressive voices across many accents and languages for natural-sounding speech.
Falcon & Speech Gen 2 Models
Falcon: low-latency model for real-time voice agents; Gen 2: higher-fidelity expressive TTS for production.
Full API Suite (TTS, Dubbing, Voice Changer)
REST/WebSocket APIs and SDKs for TTS, dubbing/localization, and voice conversion features.
Dubbing & Localization
Video dubbing with preserved intent/timing, multi-language localization and exact-duration controls.
Studio UI & Workspaces
Web-based Voice Studio for creators and collaborative workspaces for teams with project credits and VGT management.
Pronunciation & Style Controls
SSML, custom pronunciation entries, speaking style presets, pitch/speed/prosody controls.
Who Can Use This Tool?
- Creators:Produce studio-quality voiceovers and podcasts quickly with realistic AI voices.
- Teams:Collaborate on projects in shared workspaces with project credits and role controls.
- Developers:Integrate low-latency TTS and dubbing via Falcon and Gen 2 APIs for voice agents.
- Enterprises:Scale voice generation with custom plans, SLAs, security and data residency options.
Pricing Plans
Starter tier with limited voice generation time and project credits.
- ✓10 minutes Voice Generation Time (VGT) for free workspaces (help center)
- ✓2 project credits (help center)
- ✓Limited/no downloads available (help center notes downloads not available for free workspace)
- ✓Access to a subset of voices (free-tier limitation implied)
Entry paid plan for creators with modest monthly voice generation time and project credits.
- ✓Creator Monthly: 2 hours VGT / month (help center)
- ✓Creator Yearly: 24 hours VGT / year (help center)
- ✓5 project credits (help center)
- ✓Access to Murf Studio features and core voice library
- ✓Personal/commercial usage allowances (commercial licensing referenced in FAQ materials)
Mid-tier plan with larger VGT allotment and many project credits for expanding teams.
- ✓Growth Monthly: 8 hours VGT / month (help center)
- ✓Growth Yearly: 96 hours VGT / year (help center)
- ✓50 project credits (help center)
- ✓Expanded voice/export capabilities and team-oriented features vs Creator
Team/business-focused plan with priority features, higher VGT and collaboration controls.
- ✓Business Monthly: 20 hours VGT / month (help center)
- ✓Business Yearly: 240 hours VGT / year (help center)
- ✓200 project credits (help center)
- ✓Collaboration features and larger export/usage allowances
- ✓Priority support & integrations for teams
Custom enterprise plan for large organizations with advanced SLAs and dedicated support.
- ✓Custom projects and quotas (help center / pricing page references custom enterprise)
- ✓Dedicated account or customer-success manager (common enterprise offering referenced on pages)
- ✓Advanced security, data residency, and contractual terms (GDPR and data residency referenced on product pages)
- ✓Enterprise-level collaboration & SSO/workspace controls
Pros & Cons
✓ Pros
- ✓High-quality, realistic voices (200+ voices) and broad language support (30–35+ languages)
- ✓Developer-friendly APIs (Falcon low-latency model, Gen 2 high-fidelity model) and SDKs
- ✓Strong studio features: dubbing, voice cloning/voice changer, pronunciation controls, SSML support
- ✓Integrations with common creative tools (PowerPoint, Canva, Adobe Audition)
- ✓Flexible billing: freemium studio access plus subscription and usage-based API pricing
✗ Cons
- ✗Pricing structure and naming has some complexity and public confusion (multiple plan names across pages and third-party summaries)
- ✗A few community complaints about renewals / pricing transparency (Reddit thread noted)
- ✗Certain collaboration/download features gated to paid or Enterprise plans
- ✗Pricing page is JavaScript-rendered which makes scraping/documentation and quick transparency harder for some users
Compare with Alternatives
| Feature | Murf AI | ElevenLabs | Fliki |
|---|---|---|---|
| Pricing | $19/month | $5/month | N/A |
| Rating | 9.0/10 | 9.2/10 | 8.4/10 |
| Voice Realism | Yes | Yes | Yes |
| Voice Cloning | Yes | Yes | Yes |
| Dubbing & Localization | Yes | Yes | Partial |
| Studio Workflow | Yes | Yes | Yes |
| API & SDK | Yes | Yes | Yes |
| Expressive Controls | Yes | Yes | Partial |
| Multilingual Coverage | Yes | Yes | Yes |
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