Overview
PilotDesk (now operating as Swivel) is an AI-powered ad operations platform that automates complex campaign delivery rules and continuously optimizes line items across platforms. It emphasizes no-code setup, rapid deployment (live within a week), 24/7 automated optimization, and advisory services — positioning AI as an execution engine while customers architect high-impact rules. The platform promises measurable revenue uplift (site claims ~15% typical revenue growth) and pairs automation with expert support, data management, visualization, and integrations to reduce manual ad-ops work and free teams for higher-leverage tasks. (Source: pilotdesk.ai)
Key Features
AI Automation
Automates repetitive, rule-based ad ops tasks using machine learning for continuous optimization.
No-code Rule Builder
Enables non-technical users to author campaign rules without engineering support.
Data Management & Visualization
Cleans, organizes, and visualizes campaign and operational data to guide decisions.
Seamless Integrations
Works with existing ad tech stacks to minimize deployment friction.
Expert Support & Training
Hands-on customer experience, onboarding, and advisory services to maximize value.
Advisory Services
Strategy and best-practice guidance to design and prioritize automation for highest impact.
Who Can Use This Tool?
- Ad Ops Teams:Automate campaign delivery and optimization to reduce manual work and improve yield.
- Publishers:Optimize yield across inventory with continuous AI-driven adjustments to line items.
- Advertisers / Ad Buyers:Scale complex campaign rules and enable faster, more accurate campaign execution without engineering.
- Media Agencies:Streamline operations and free staff to focus on strategy instead of repetitive campaign tasks.
Pricing Plans
14-day beginner cloud analytics program teaching core concepts and practical skills.
- ✓Duration: 14 days
- ✓One-time payment
- ✓Program access
- ✓Course focused on cloud analytics
28-day course covering essential data analytics tools and techniques for practitioners.
- ✓Duration: 28 days
- ✓One-time payment
- ✓Program access
- ✓Covers data analytics tools
56-day program focused on data-driven decision making and analytical strategies.
- ✓Duration: 56 days
- ✓One-time payment
- ✓Program access
- ✓Focus on decision-making
Pros & Cons
✓ Pros
- ✓Strong AI automation focus for ad operations and revenue optimization
- ✓No-code setup enables faster onboarding (site claims live within a week)
- ✓24/7 continuous optimization to reduce manual labor and errors
- ✓Offers expert support, training, and advisory services to complement the product
- ✓Integrates data management and visualization to surface actionable insights
✗ Cons
- ✗Public-facing pricing/product detail is sparse and some pages contain placeholder content
- ✗No clearly documented SaaS subscription tiers or enterprise pricing on the site
- ✗Limited self-service documentation or community resources visible on the website
- ✗Platform-level technical details and supported endpoint/platform specifics are not published
Compare with Alternatives
| Feature | PilotDesk (rebranded as Swivel) | CX Score | ChatROI |
|---|---|---|---|
| Pricing | N/A | N/A | N/A |
| Rating | 8.2/10 | 8.4/10 | 8.2/10 |
| Campaign Automation Depth | Yes | Yes | Partial |
| No-code Orchestration | Yes | Partial | Yes |
| Attribution & ROI | Partial | Yes | Partial |
| Integration Surface | Yes | Yes | Yes |
| Audience Personalization | Partial | Yes | Yes |
| Real-time Monitoring | Partial | Yes | Yes |
| Human-in-the-loop | Yes | Partial | Yes |
Related Articles (4)
Swivel delivers agentic, explainable automation to orchestrate ad monetization with precision, visibility, and operator control.
Swivel launches a refreshed brand and expanded platform, highlighting agentic ad operations for TV/streaming, including a seller agent and AdCP integration.
Swivel explains its rebrand from PilotDesk and its pivot to an agentic orchestration layer that automates ad operations with AI agents.
AI-driven, no-code ad ops platform (formerly PilotDesk) promising 15% revenue growth with 24/7 automated campaign optimization.
