This topic covers the ecosystem of tools and platforms that media companies, legal teams, brand owners and creators use to generate, license and manage AI-produced content and character intellectual property. In the wake of high‑profile industry agreements such as the OpenAI–Disney deal, organizations are prioritizing rights‑cleared datasets, provenance, auditable licensing workflows and brand‑safe content pipelines. That shift is reshaping four practical categories: Rights‑Cleared Data Platforms (curated, licensed corpora and metadata for training/serving models), AI Tool Marketplaces (discovery and procurement of specialist models and integrations), Brand Agent Platforms (contracting, approvals and enforcement for character and trademark use) and Generative AI Resources (content creation, optimization and governance tools). Key tools illustrate these roles: enterprise assistants and workflow engines (Harvey) support domain‑specific legal drafting and contract workflows for licensing; IBM watsonx Assistant enables no‑code or developer‑driven automation to orchestrate multi‑agent licensing and compliance tasks; Microsoft 365 Copilot integrates creative drafting and approvals into productivity apps where legal and marketing teams collaborate; Copy.ai and QuillBot provide AI-native content creation, paraphrasing and citation utilities for marketing and localization; Frase addresses discoverability and Generative Engine Optimization (GEO) so licensed content is findable and correctly attributed in search and AI assistant responses. Together these categories and tools reflect current priorities—robust rights management, transparent provenance, integrated legal workflows and discoverability—required for scalable, compliant use of characters and media assets in generative AI production as of 2026-01-01.